Before we get to the good stuff, it’s important to touch on some of the issues which negatively impact your SEO and resulting traffic. The following are issues I encounter almost all of the time (and mostly because the blog owner does not realize the following issues).

Negative SEO Issues:

• Make sure you retain the services of a professional web hosting provider. If the server hosting your account is often unavailable, that means Googlebot also cannot access it. The more often this occurs, the less traffic will be referred to you (because your blog will not be as prominent in search results, as it could be).

• Don’t participate in “keyword stuffing” when writing your content. Keyword stuffing is the action of adding keywords to your content, beyond what  in context, renders as reasonable. Excessive repetition of any particular word or phrasing via  content description, title tags, (any other) meta tags and the post content tends to raise a red flag with the search engines. Read what Google has to say about keyword stuffing and if you have suffered a negative as a result, you can resubmit your blog (after fixing the issues first) for consideration.

• Do not link to or exchange links with lower quality spam or splog sites. To be quite blunt, doing this associates (and places) your blog in a bad neighbourhood. Here is a direct quote from Google:

…Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links…

• Don’t duplicate your content or the content of another blog or web site. Distinctive and original, in demand content will serve you best. Copying content from another source, even with permission, is nothing more than a copy. The original site with the original copy will garner search engine traffic – Not the copied content.

Blogs Links and SEO:

In my opinion, an important aspect of improving your blog’s value (to Google as well as readers) is ensuring valuable (high ranking) inbound links point to your blog – and that you in turn link (outbound) to valuable, relevant content. Below are some of the aspects I’d commonly advise and blog (or site) owner.

• Allow your links to develop some age. The older a link is, generally, the more circulated it becomes. Old, well established links are ideal for your blog.

• The popularity of the inbound link also has a positive effect on your ranking. For example, a blog with a PR (Page Rank) of 6 provides more benefit that one that has a PR of 3. But don’t rule out the value of lower PR inbound links. I’d enjoy the value of one or two hundred inbound links from a PR3 blog anytime. So what I’m I suggesting? Consider the value of the inbound links by also examining their PR. One tool I use to accomplish this is a Firefox plugin called SEOQuake. It’s a simple tool that allows you to see the page rank of any site you wish. You get get the plugin directly from Mozilla’s SeoQuake SEO extension page.

• One thing (you may have less control over) is the anchor text of the inbound link. Anchor text is the text used for the link itself and… the text immediately surrounding it. That text should be relevant to the content it is linking too. Anchor text of “Baking” pointing to a page about painting is just not going to work well.

• Again, remember that outbound links are important. According to Google’s official blog “Linking out: Often it’s just applying common sense“.

Your Blog and Your Domain:

Many are not aware that your domain name registration now appears to have an effect on your SEO.  To backtrack, in 2005, Google’s patent application specifically addressed this issue by saying:

“…Domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith…”

• So it is probably a good idea to register your domain name for a longer period (than just 1 or 2 years). Incidentally, you can read United States Patent Application #20050071741. The gist of the pertinent sections of that patent application allude to the following additional issues for domain SEO:

“…the age, or other information, regarding a name server associated with a domain may be used to predict the legitimacy of the domain. A “good” name server may have a mix of different domains from different registrars and have a history of hosting those domains, while a “bad” name server might host mainly pornography or doorway domains, domains with commercial words (a common indicator of spam), or primarily bulk domains from a single registrar, or might be brand new. The newness of a name server might not automatically be a negative factor in determining the legitimacy of the associated domain, but in combination with other factors, such as ones described herein, it could be…”

• This essentially suggests that Name Servers (DNS) hosting your domain record is better contaning  a mix of different domains from different registrars. It appears Google considers this “Good”.

Finally, further advice is to ensure that you keep your domain on focus. For example, if your domain name contains keywords such as trees, weddings, real estate, law, or some other topic; ensure that your content is specific to the subject matter that your domain name suggests. If for example, you plan on launching content that is not directly related to the subject of the domain, then it may be advisable to launch it under a domain name that is more suited to the subject matter.

Keywords:

One aspect I think most of us are aware of is the issue of keywords. Specifically that we should place appropriate keywords in our document Meta Tags. (What is a keyword meta tag? – You can find out by reading Phil Bradley’s  “Meta tags – what, where, when, why?“). However did you know that the Meta tags for keyword, description and so forth do not have the effect they once did? Quite frankly, in my opinion they are a waste of time, and only useful for smaller search engines or directories, etc. that still use them – Which is why I still use meta tags.

In my opinion the only valuable use of keywords is to place the within your content! The post from Search Engine Watch, “How To Use HTML Meta Tags” says it best with their quote “Meta tags are not a magic solution”.

If you produce valuable content, Google and other search engines will be able to gather all they keyword information without any coded directions (such as meta tags).

SEO Tools for Your Blog:

In order to facilitate better SEO, there are some blog tools (WordPress plugins) that I use (and which you may want to put to good use as well). Two of the best free ones (in my opinion are:

• All in One SEO Pack provides automated (SEO) out of the box. Specifically, it takes care of titles, descriptions, keywords and duplicate content.
• Google XML Sitemaps generates a XML-Sitemap compliant sitemap for your blog. This helps googlebot better crawl your blog. It reduces the crawl time and improves speed.

In conclusion, I’d like to remind everyone who is new to SEO (and blogging). The focus should be to provide quality and in demand content. Having said this, don’t misunderstand me. Quality content is critical (that what readers are looking for) – But quality content isn’t the “key” to blog success. However, this is another topic for another day; which I have touched on in an earlier post Quality Content is Not “The” Key to a Blog Success.

Before I forget, there is one tool I really should mention, it’s the Canonical URL’s plugin. What this does is help resolve the issue of someone visiting your blog using a different URL. This is also common fro individuals who have registered more that one domain, but have them all pointing to one hosting account. Because they are different domains, this could suggest “Duplicate Content” – Not good. To learn a bit more, check out the Google video below:

What issues have you encountered with regards to Blog SEO? What do you do that I didn’t include here? Have a thought? A comment? Let us know below! – Cheers!

I’ve posted about this subject before in “How to Deter Scrapers and Hotlinkers“, which discusses a bit more of the hands-on and some web based tools you can use to help protect your content.

Many of us have may have read all sorts of articles and other blog posts that delve into the legalities, copyright laws, rights and so forth. That’s not something I’m going to discuss as I think there’s too much discussion (and not enough action). If not, just take a look on Google and you’ll find a plethora of posts on the subject. The fact of the matter remains that we can file as many DMCA notices, cease and desist letters, etc. as we want. Often the content thief (called a “scraper” or “splogger”) does not care. After all they already have your content and you can cry and stamp your feet as much as you want – Many of them will simply not budge, especially if they are out of your geographical area or jurisdiction.

A case in point, on one of my other (self hosted) wordpress blogs, several pages were regularly being lifted by a web site in China. The only recourse was that Google removed the stolen content from search results (the hosting provider, etc. did nothing) – Even though Google was removing their search results, that didn’t stop them from adding more (from my stolen content)! Locally (North/South America and Europe) however, that blog has had a 100% success record in take downs of stolen content found on blog sties such as wordpress.com (Automattic), blogspot.com (Google), etc. Providing I followed their DMCA procedures, all issues were resolved.

In my opinion, this approach is ineffective, costly (with long distance faxing) and quite frankly a waste of time (at one point I was filing about 15 DMCA’s a day for that blog). Why? We need to be proactive not reactive! A client of mine uses the tagline “Predictable is preventable” for his blog and security business. And he’s right! We need to deter, curtail and control such theft attacks against our blog content.

It’s difficult to stop such activity, until you can see it occurring, as such, I hope the following tools will help you:

Grab yourself a copy of Antileech. It’s a plugin that does not stop sploggers, rather (in the developers words) “…produces a fake set of content especially for them that includes links back to your site and sends it only to them. When they steal this content, it appears online just like normal, except now you’ve turned the tables on them and have provided them with useless content…” The benefits here are that sploggers seldom read all the content. They have an automatied system grabbing thousands of pages – And now they will have backlinks to your original content, inviting the reader of the splog (containing fake content) to visit your blog instead. That’s link love!

Another effective tool in your arsenal is ©Feed, which allows you to place a digital fingerprint and copyright notice in your content feed (RSS). For those not familiar, in most cases, your RSS is used to facilitate content theft. What’s RSS? Common Craft’s video below easily explains it:

In the words of the ©feed developers “…You can use html. You can add the IP of a feed reader and digital fingerprint for an explicit key. There can also be a domain name for a whitelist and this domains became not the message [sic]. The plugin search for this key at content theft [sic]. It is furthermore possible to add comments and related posts to the feed. For the related post feature it uses a database-search for the content. You can use the plugin “Simple Tagging” for related posts in a feed. The copyright notice can be added even when using entry excerpts…”

Needless to say, the above two tools are very robust and take a proactive approach.  There are some other resources I’ve bumped into over time, that provide good reading and further insight:

• Jamming the scraper signals
• How You Can Stop Dirty Feed Scrapers In 3 Easy Steps
• Benefiting from Blog Scrapers
• Google – Duplicate content due to scrapers

Hopefully the above helps you (especially those who emailed me asking)!

Do you have any good solutions? What tools do you use? Feel free to comment your thoughts below.

“How to measure traffic to tweets & twitter profile? On regular web pages you can include some tracking codes to generate traffic reports, click-through%, etc. (Google Analytics, eXteme, etc.). How can I measure the traffic to individual tweets and my Twitter profile?”

It dawned on me that all of us who use twitter to increase our business (or personal) visibility have no tool that measures traffic going to our twitter profiles or individual tweets. For my readers who are not on twitter yet, the video below will explain, what twitter is, and should allow you to realize how important and effective it can be in promoting your business; and increasing your visibility to existing or potential clients:

Back to the question at hand, unfortunately until twitter allows its members access to such data, I don’t see a way that we could gather statistics that show the traffic to our twitter profiles or specific tweets. In my opinion, a great solution would entail twitter having an agreement with Google Analytics to that end. That would be a win-win-win scenario. We win by garnering access to such statistics, Google wins (as we need an analytics account to access our twitter profile and tweet statistics, thereby increasing their user base) and twitter wins by becoming even more valuable to the business community (and in turn increasing membership).

The only immediate advice I could offer (and offer to you) was:

“I’ve not seen twitter release access to that in their API. Currently the only method I see is in my own stats (looking at the referrer), which at least gives me an idea of who clicked on the link (in the twitter profile) to reach your page. I also, don’t think there’s a way to track traffic TO individual tweets (again, that would mean twitter would need to allow access to that data).

Since you mentioned Google Analytics, this link (following) should at least give you something: Twitter and Google Analytics: What to Track

Also helpful: Simple Way to Track Your Twitter Tweets Using Google Analytics

Please remember that  methods such as this are only of value to track actual click throughs to your designated pages.”

I’m hoping the powers-that-be at Google and Twitter pick up the idea on this post and try to make it work.

What tools do you use to track or analyze traffic from twitter? Do any of you have a tool, code, idea or an existing web based service that can provide statistics to your tweets and twitter profile? Thoughts, comments? Feel free to ad them below.

Oh… and one shameless plug, please follow me on twitter to keep an eye on what’s going on in BloggerSavvy and access the tons of useful and helpful links, tips and tools I find on the web.

The #1 strategy to garnering more traffic to your blog is:

“Write good quality, in-demand content“. (Remember you are writing too people, not at them).

And of course some of the activities I successfully use are:

• Use social networking tools such as: StumbleUpon. Run an advertising campaign via StumbleUpon. Use twitter. Ensure you provide tweets of value and customize your twitter page to match the branding of your blog. Never complain needlessly on twitter (do you want to spend your day with a whining sour-puss?) Invite people to follow you on twitter.  You may find my earlier post “Common Blog Traffic Sources?” to be of interest – Hint… Google is NOT my biggest traffic source .
• Include information about your blog in the signature of every email you send (including the URL).
• Use subscription systems on your blog. Plugins such as Comment Approved Notifier and Subscribe2 can help you accomplish this. More useful plugins can be found in the post “25 Most Beneficial WordPress Plugins“.
• Enhance your update services. When you publish a new post, WordPress automatically notifies the site update services you configured. Here is a robust list of 145 Update Services for Blogs.
• Use your blog information and URL in forum signatures.
• Comment on other blogs. However, don’t comment just for the sake of obtaining a link, doing so is often very obvious, instead, provide valuable feedback, thoughts and ideas.
• eMail readers and thank them for visiting.
• Post new, quality content regularly. Doing so keeps readers interested and momentum going. Additionally, ensure you provide valuable links to external resources as well as those within your blog.
• Trust your readers. Often it is very annoying (and a bit of a turn off) to wait for comment approval every single time, when they participate (comment) on your blog. Instead, it may be better to “lift the embargo” for those who have provided valuable comments before. If a comment from those individuals is inappropriate, you can always edit or remove it later.
• Use lists on your blog. Lists are attractive as they are scannable,  easy to use and link to; and easy to add to later.

I’ve been following a fair bit of the happenings in the blogsphere (and for me some of them are new). Of note is the changing landscape where word of mouth seems to be successful whereas viral marketing appears to be waning.

Most importantly, we’d like to know what some of the new strategies are, that you use or recommend. How do you approach them? What do you do or recommend? What’s your perspective in new blog promotion strategies? Comment below. Also, for a bit of link love, comments added to this post will have the no-follow tag removed as I move them into the post with your credit. So… don’t be shy.

1. It’s cheaper than many other “large” traffic advertising services. (5¢ USD per click as of the writing of this post).
2. There’s better long term traffic growth as those who are genuinely interested in your content can save your links (thumbs up), which their friends can also see, add to their links, visit your blog, and so on… (Commonly referred to as “organic“).
3. Your clicks will not be in a pop-up/under, banner, etc. Visitors are taken directly to your site!
4. You do not need to create an advertisement, all you need is a published blog post (or web page).

Realistically, you can probably launch with a cheaper budget ($5.00 USD  per day for 100 visitors per day). If you ran that for a week, it would cost about $35 USD and garner you 700 visitors. Prior to setting up your advertising campaign, there are some key points we need to keep in mind.

Review the StumbleUpon Advertiser Resources. Pay special attention to the “Features” section of the advertiser resource as it may answer many of your questions.

The first thing you’ll need to do is sign up for a StumbleUpon advertiser account via the “Create a Campaign Now” button. (This is a different password to your regular StumbleUpon account – If you have one).

After following the sign-up process, you’ll reach a screen similar to the one below:

Using the  above screen shot example, you can select the appropriate interest groups you want to target. The numbers in brackets show how many thousands of members have subscribed. So for example, “Music (716)” means 716,000 people have subscribed to the music interest group.

After making your selections, you will reach another screen similar to the one depicted below:

At this point you are able to select your daily budget (which could be more or less than $5 USD). Personally I’d suggest you spend only a little money. Doing so allows you to evaluate the performance and provide tweaks, prior to investing further money.

StumbleUpon Advertising Support approves campaigns, as such your campaign will not appear until it has been approved.

To make your first StumbleUpon ad more effective, it’s important to ensure the page is of interest to your chosen StumbleUpon interest group (while providing valuable content). Remember, the key trick in this exercise,  is to use the ad to garner initial StumbleUpon traffic voting (thumbs up), so as to build regular traffic from other StumbleUpon users when your ad campaign is not live.

Another aspect to consider is using a valuable, popular post as your campaigns landing page. Remember, like search engines, not everyone is going to visit your blog using the home page. Instead, look at your current traffic statistics, which will help you determine which of your posts are the most popular and most in demand from readers. Use that post as your landing page – Remember, it popular in the most part because readers have found value it it. As such, create the best impression by placing your best post “up front and centre”.

Keep in mind that you also want to encourage your new readers to return and enjoy new content. In an earlier post I discussed how to find readers for your blog, wherein I suggested some interactive tools you can use to engage your readers as well as the importance of “focus” and community involvement.

Now it’s your turn!

Determine your budget (keep it affordable), sign up and don’t forget to use your best post.

Comment below with your experiences. What did you do? How did it work out, successful? Not successful? What other services do you use?

It seems that launching a blog for some new and inexperienced blog owners is a huge exercise (and for some a steeper learning curve than for others). I’ve often observed clients who have launched their blogs, fail to garner traffic, further excitement and buzz, or for that matter, reach any of their goals and blogging aspirations. After a time they become discouraged as they feel let down by their blog.

One of the biggest barriers I’ve observed (among others) is that often people just don’t do anything, mainly because some don’t quite know what to do (or how) and others just need more motivation.

Some launch their blog and expect the Internet horde to rush over and visit. To be blunt, the days of “Build it and they will come”, are long over. A blog is akin to your business tools, if you don’t use it, it will become rusty. Defining some of the barriers to improving a blog is well and good, but what can we do about it?

As many of you know, I’ve recently recovered from a disaster, which prevented me from posting for a few days. As such, this has provided me further motivation to provide more valuable content; content that I’m sure you’ll all find valuable.

This post is the beginning of a series exploring hands on activities we can complete, after which you’ll have improved your blog. We’ll be completing activities such as linking, using social media, cleaning up our blog design, developing and examining our SWOT (Strengths, Weaknesses, Opportunities, Threats), creating sticky posts, improving SEO (Search Engine Optimization), and much more!

Personally, I urge you to please do three things:

1. Diligently participate in each activity.
2. Provide feedback in your comments as it’s helpful to everyone.  Learning not only about successes but also suggestions and alternatives.
3. Provide ideas or suggestions if you think I’ve missed something.

As some of you are aware, I recently experienced two disasters that effected my blog and how I worked. The first disaster resulted in the initial loss of my blog (and several hours of work it took to write the initial content). The second resulted in the near-loss of data on my computer and a loss of my Internet connection. Both issues lost me time and cost me money.

Issue #1 – Software Related

The web server was configured to automatically create file and database backups every 24 hours. I even received the daily email messages, indicating the backups were created; and faithfully downloaded the new backups each day. Shortly after a I launched this blog, a scripting issue on the server caused all databases to be dropped (deleted). Normally it would be a simple fix to use the existing backups to restore the blog, without much stress.

The reality:

The backups were not overwriting the old ones. So while I was able to use the backups to obtain lost content, the actual data was old (and therefore out dated). Needless to say, it was upsetting to think that I may have lost all my content for a newly launched blog. Unfortunately, the database backup only contained the default blog post and comment entries that are included with the basic WordPress installation. I did have the files (they were also on my PC), but again, the most important aspect of the blog was the posts (contained in the database).

Fortunately I was saved by the Google Cache, Windows Live Cache and Yahoo Cache using the search term “site:bloggersavvy.com”. If you need to reclaim your posts from the cache you can use the same command to obtain copies of your lost posts using the  same search syntax (site:your-domain-name.com). That search term will list all the pages of your site that the Search Engines have indexed and cached. As this was the only recourse, I was lucky to recover 100% of my posts and pages! It took about 8 days for all the content to appear in the cache. One thing I noticed was that I had to search several times a day to catch cached pages, as in some cases cached posts disappeared quicker than I expected (so keep monitoring and save your lost pages right away).

What I learned:

• Do not rely or trust in the accuracy of automated backup scripts. Actually read the contents to confirm accuracy.
• Do not rely on one or two copies of backups, have a third (independent) “fail safe” to save your posts if your primary backups fail.
• Always have an action plan in the event of such a disaster, if you have a plan you will avoid the stress of trying to determine a solution, when things are not working. Speaking of which, finding solutions when you are under stress is not as productive as finding them when things are okay.
• Solve the problem before it happens, be proactive. Had there been a third independent backup system operating, chances are the recovery would have taken a couple hours at most (instead of a week).

Issue #2 – Hardware Related

I configured my computer to automatically download all data, every 24 hours. This resulted in backups being created on my PC (which I later forwarded to another small file server on my local network). This resulted in me having a second off site backup of all my blog posts and files (the first backup remains on the hosting server). Also because I would copy the backups (on my PC) to another file server, I had a third backup. A backup of the backup so to speak.

The reality:

While I was diligent in ensuring I had off site backups (with current data), I failed to plan effectively for a hardware failure. My computer has two hard drives and both of them started to fail! My operating system became crippled and it was hard to boot up the PC. I used a bootable diagnostic disk from the hard drive manufacturer and their diagnostic confirmed the hard drives were failing. To further compound this issue, I had a switch on my network (it acts like a hub to allow more than one computer to access the network – and internet), which failed, resulting in me not being able to access the Internet.

Replacing the switch was easily accomplished by a quick trip to the PC hardware store. I had to order 2 new hard drives to replace the failing ones and reinstall the operating system along with the applications. Before doing this, I needed to reclaim the lost data (as the file server only had some of the data copied to it). After phoning a few data restoration companies, who gave me (in my opinion) excessive and expensive options of $250 – $3500 CDN, before even working on obtaining the actual data, I decided to find out other options. I send a few messages on twitter from a friend’s computer and used Google to search for some self-help options. I found a good solution for about $135 CDN, called “Stellar Phoenix Windows Data Recover“. I downloaded the demo version first, just to see if it could access the drive (it did) and then paid for the full version to recover my lost data (which automatically sent it to the working file server). One issue I had to deal with was the constant reboots of the system (not because of the recovery software) but because of the failing drives (which the operating system was also on). It took almost four days to finally reclaim just about 100% of my data.

I also opted to install a proactive solution and purchased a D-Link DNS-321 network storage unit, to which I added two more hard drives again, and had one mirroring all it’s contents to the other. In the event when one of those drives fails – and eventually they will, the second drive in that unit will be a duplicate of the failed drive.

Waiting for parts, installation of software, etc. cost me about a week of lost time and work. But using the data recovery software and replacing the hardware fixed all issues.

What I learned:

• Always plan for unexpected hardware failures. Moving parts (such as hard drives) do eventually fail.
• It is unrealistic (for home users or small business operators) to keep extra hard drives on hand, so make sure there is a separate storage unit (that is a backup of your existing data).
• Keep 3 sets of blog backups at the very least. One on the web server, one on your PC and the third on a separate system (or backup network storage unit). Doing so is proactive and resolves data loss issues before they happen).
• Be nice to your web hosting support team! – If you are nice to them, they will be nice to you. Capiche?

I should note that there are online solutions as well, such as:

• Remote Backup using Rsync or FTP.
• Rsync Remote Backup.

However, I have not actually used their services, so have no idea of the support or service level quality. I’d appreciate (we all would, I think) comments below from anyone who does use online backup services. Are they effective, easy, affordable, etc? Please let us know in your comments.

Side note: I also use a WordPress plugin that supports automatic backup scheduling of my blogs database and emails me a copy of the database every day, it may help you too.

In conclusion, I cannot stress enough the need for all blog owners (such as myself) to have a disaster plan ready. Doing so will reduce stress and down time. Additionally, the second factor that needs extra emphasis is to ensure you operate in a proactive manner. Remember that your data (and the blog requiring it) can be effected by software failures, hardware failures, malicious activities, and so forth. As such, I cannot stress enough the peace of mind that comes with the knowledge that redundant backup systems bring.

Here’s a helpful how-to backup video from BetaFlux Studios on YouTube: “…it will show you how to create and run a very important backup utility in your operating system…”:

Have you had any issues similar to these? How did you resolve them? Did I miss anything in this post? Or do you provide related solutions that help blog owners? Feel free to answer below!

1) Create an Action Plan

Much in the same way we create business plans, we should also do the same for successful blog launches. Among the more obvious, some things you’ll need to pay extra attention to are:

Domain name. Is it easy to remember. Does it describe the blog?

Measurable goals. Does your plan include tangible goals that you can measure and evaluate? Does it include contingencies.

Budgeting. Have you evaluated and included all foreseeable expenses? What about a financial buffer – What happens when an unexpected expense occurs?

2) Use Reliable Hosting

Make sure your blog is hosted on a server that you have control over. I can’t stress this point enough. Why is this important? Not only does this effect us directly (if visitors cannot access the site properly) one related aspect it seems is an SEO effect. In March of 2005 Google was issued a patent (Information retrieval based on historical data ) of interesting note is the nameservers (DNS) handling the server on which your blog is hosted. One statement of Google’s treatment of nameserver information is:

“…the age, or other information, regarding a name server associated with a domain may be used to predict the legitimacy of the domain. A “good” name server may have a mix of different domains from different registrars and have a history of hosting those domains, while a “bad” name server might host mainly pornography or doorway domains, domains with commercial words (a common indicator of spam), or primarily bulk domains from a single registrar, or might be brand new. The newness of a name server might not automatically be a negative factor in determining the legitimacy of the associated domain, but in combination with other factors, such as ones described herein, it could be…”

If you control your server, you are able to ensure that your nameserver is not “bad”. In a shared hosting environment you will not be able to ensure this (and other aspects) don’t come back to bite you in the future. While a dedicated server is the best option, it’s not always within each budget. At the very least, I’d suggest using a Virtual Private Server (VPS).

I should also note here, register a domain name that you will use for your blog. Ensure you include the following points in the choice of domain name:

• Make it easy to remember. That way people are more likely to visit you as they don’t have to try to find you.
• Keep it short. Excessively long domain names are such a pain to try and remember, then type into the address bar of a browser. (Who is going to remember a very long name).
• Make it easy to spell (and difficult to spell incorrectly). Easy to spell, equals simple access to your blog.
• Try to ensure it describes your blog, business, product or you (the primary blogger) in some way. This helps with SEO and also gives people some clue as to your blog’s purpose.
• Don’t use hyphens or numbers in the domain name. Is that “2″, “to”, “too”, “two” or “tu”? Is that “4″, “for”, “fore” or “four”? A lot of people forget to type in the hyphen if there is one, I always do and end up at some other site. (I think you get the point).
• If possible, try to obtain a .com name. (.com refers to commercial, .net refers to a network, .org refers to organizations and so on)

3) Include Informative Pages (Such as “About Us”, “Contact”, etc.)

Ensure you have a well written “About Us” page. As ProBlogger points out about such pages “…There’s nothing more of a turn off for a blog that doesn’t go to the effort of making sure all it’s menu items lead to useful information…”. In general, make sure you answer the following questions where applicable:

• How to contact you.
• Who you and/or your blog are.
• What you do and how you do it.
• What are the benefits to readers.
• How readers can join in and contribute.

4) Obtain the Blog Software Platform and Applications

In my opinion, the best platform currently available is WordPress and you can download WordPress the files (for installation to your server) from their site. You will also want to ensure that you’ve obtained the most helpful and productive plugins, which are featured in another post called: 25 Most Beneficial WordPress Plugins.

Additionally, try to budget for a small computer (it can easily be an older second hand PC) and use that exclusively for working on your blog. The next question may revolve around which applications to install on your blogging PC? If so, my post about the Top 15 Software Applications for Windows Bloggers might just be the resource to get you going productively.

Side Note: If you are looking for a robust list of applications my post Top 100 of the Best (Useful) OpenSource Applications (found on my other blog) will give you a VERY good round-up.

5) Create Initial Content

Before launching your blog ensure you have between 5 to 10 posts of great content which you can post. This gives visitors to your new blog something to read and determine if your blog is worthwhile to revisit. It also give search engines a bit of meat and potatoes with which to crawl and index your blog. And of course, provides initial content that you can promote to social sites.

Make sure the content is of high quality. Reposted articles or content (with permission) is just not going to cut it. Why? Well… Why should I read copied (reposted) content on your blog when I can go to the original writer’s blog (or site) to read it?

6) Promote Your Blog Via Social Sites

Ensure to promote (also refered to as “seed” or “seeding”) your best quality content on social sites. Doing so will greatly help in building traffic to your blog. One key is to ensure you are using the best tags (when posting to social sites).

Firefox has a plugin called Kgen, helps you see which keywords are strong each post (or page). Then it becomes a simple matter to use them to help determine relevant tags for social sites.

Of course you’ll want to select the appropriate social sites that have more traffic and less spam. The following are the ones I have used:

Digg has huge traffic and a variety of readers. It used to be technically heavy, but that no longer appears to be the case. However, technical and design subjects and gadgets still have a huge following at Digg. If I’m looking for solutions or blog topics to discuss and bloggers to link to, I may look here.

Reddit has a lower traffic flow and a wide range of subjects, but appears to be mainly political.

StumbleUpon, again has medium traffic and an even more diverse range of interests. You can find some pretty strange things on StumbleUpon.

Delicious has high traffic and appears to have a large technical and design following (like Digg). Again, like Digg, if I’m looking for solutions or blog topics to discuss and blogs to link to, I might look here.

Furl is a lower traffic site, but it’s good because it has a wide range of subjects and visitors. It won’t give me a lot of traffic, but it does not hurt to use Furl in your “mix”.

Newsvine appears primarily polictial in disposition, also providing news related subject. Lower volume.

Sphinn is a lower traffic site appearing to focus on marketing and SEO related subject. Again, it does include other subject matter and appers to have a wide range of visitors.

The bottom of this post has other social networking icons you can use to promote your blog, take a look at them as you may find others of interest.

Also, you may find the post How to Find Readers for Your Blog, will help with some other aspects of building readership.

I should note that there are some other social sites you may want to explore, among them are:

MySpace

Facebook

Twitter (You can follow me on twitter @BloggerSavvy)

7) Submit Your Blog to Directories

Increasing the number of inbound links improves the indexing of your blog (and other SEO related values). Additionally, this increases search engine crawling to your blog.

Three directories that you can use to establish links from trusted sites are:

1. DMOZ Open Directory Project provides free directory listing that is edited by human operators.
2. Aviva Directory is a paid listing service.
3. Yahoo DIrectory is a paid listing. However, they do have a free Yahoo Search Submission.

I’m not suggesting that your path to a successful launch should include the above directories, I’m instead suggesting that they may help. Remember, if your blog has great content and is properly promoted, it will be successful regardless of which directories you list in.

Other directories, search submissions and Feed (RSS) resources that may be of help if you ensure your blog is listed in ones best suited for your subject matter, include:

• FeedBees
• Best Directory
• Blogotion
• ReadBurner
• Blogged
• Best of the Web Blogs
• Bloggernity
• Bloggapedia

Obviously a bit of searching on Google will provide even more results, but these (above) will at least get you going.

8) Provide Valuable Outbound Links

This actually is a way of encouraging traffic to your blog. I think we are all aware of the value inbound links place on building traffic, so much so, that I suspect many of use negate the effects including useful outbound links to resources. Blog readers (and search engines) like outbound links to tools, information and other resources that are related to the content you are writing. Not to mention the blog your site is linking to, would probably be thankful – Remember this is the “Web”, links are good. Outbound links are a way of offering your readers more valuable content.

In the same frame of thought (sort of)… if possible include free tool on your blog. Try including free trials, free software, etc. Quality is important here! DO NOT offer tacky, useless freebies as they will make your blog look unprofessional. Only offer QUALITY freebies, or none at all.

9) Share Your Comments on Other Blogs and Sites

One particularly good strategy to help boost a successful blog launch is to provide valuable input (comments) on other blogs that are related to or support your blog content in some fashion. Comments are one way of standing out and getting noticed. But let’s step back for a moment…

From time to time a get waves of email messages from blog owners introducing themselves and suggesting (in one manner or another) post collaboration, cross-linking, etc. My honest opinion is that this rarely works. Most of these “things” are accomplished via twittering, instant messaging (IM) , video chats, etc. In my opinion tweeting, IM, etc. are more effective ways of connecting with those in your niche and those who can support it. For email introductions to be more effective, you’d be better prepared if your blog is well established and well known.

10) Communicate and Develop Relationships

I have always found it amusing when people launch their web site or blog and fail to realize that the way they conduct business and client relations online is the same as offline. It seems that so many of us expect that the rules have changed and we’re trying to discover them all over again. STOP! Nothing much has changed. We still need to develop relationships with PEOPLE, just like we do in the physical world. Build relationships with other bloggers in your niche (and blogs that support it).

How do we introduce ourselves? The fastest way I have found is asking for advice or help or providing them with some valuable insight. Make sure you are familiar with their blogs! In other words this is called “Networking”, sound familiar? I thought so. <Smiling here>

11) Be “Lock and Load” Ready

When you notice a sudden surge in traffic levels to your blog, that is the time to post high quality, in demand, well written content. Always have a “draft” ready and waiting to take advantage of such opportunities. I’ve found from experience that you generally have three days or less to take advantage of such a windfall. When one of your posts attract attention (even go viral) that’s when all eyes are on you. That’s when other’s in your community are also giving you their attention. If you provide even more (quality, in demand) content, that provides more motivation for them to visit your blog again and even perhaps link to it.

12) Advertise in Signatures

Never forget the little things, over time they have a big impact. You can further support your blog by ensuring your email, forum post, etc. all include a linkl to your blog. Additionally, include a line or two telling the reader what the blog is about, or how they can benefit by visiting your blog.

13) Be a Gracious Guest

Do you provide high quality content? Is there another blog that you particularly desire traffic from? Then, put your writing skills to good work, be a guest blogger. Submit your (free) quality post to the blog for consideration after you have developed a good relationship or when the blog is asking for article/post submissions. Ensure your professional bio is well written and has a link back to your post. Bio’s are commonly included at the bottom of your post, but I’ve seen some blogs position them above posts.

One caveat… DO NOT submit the same post to other blogs. Each submission must be unique. If you’re considering guest blogging, you’ll gain more insight by reading ProBlogger’s: How to be a Good Guest Blogger.

14) Obtain Effective Feedback

Before actually launching your blog (for that matter even while the blog is live) ask the people around you (other web developers, web designers, bloggers, copywriters, etc.) for feedback. Offer them a sneak peak asking them to provide constructive critisism and pinpoint areas you could improve before launching. Doing so will garner you respect and help build relationships before your blog has even launched.

When you ask people for help, even your blog readers, you’re imparting a sense of ownership to them, in turn that encourages them to help when you need it (and you will). As such they are more likely to refer your blog to others they thing may find it useful or enjoyable, and more likely to provide backlinks to your blog.

All of the above will provide you with a strong, successful launch if you take the time and put in the hard work to complete. Typically a blog launch takes me anywhere from one month to six months depending on the size and scope of the project.

The rewards are well worth the effort – Always!

Side note: Many of these applications are also available to my Linux friends (and Mac) too.

For all those who asked, and those interested to know, I’m sure something on the list below will be useful:

1) eMail Communication.

Thunderbird is an email client that features intelligent (learning) spam filters, spell checker and customizable layout. It provides IMAP/POP support, HTML email composing, email search, address book, advanced message filtering, address completion, import tools, and multiple email and (RSS) newsgroup accounts. You can add extensions for extra features including:

• Quicktext email template creation and for super fast addition of predefined text snippets to an email message.
• Display Mail User Agent so that you can better see what application is sending you email. This helps in avoiding spoofed email. For example, Google is never going to send you email using Outlook Express.
• Duplicate Contact Manger helps you avoid duplicated contacts in your address book.
• Multi Language Dictionaries allow you to customize your spell checking option.

2) Web Surfing.

Firefox helps you browse web pages faster (for improved researching), more safely, and more efficiently. Some good features are pop up blocking, tabbed browsing to let you view multiple web pages in a single window, and opening links in the background so that they’re ready for viewing when you’re ready to read them. Again, there are several plugins I use, which may also aid you. Some of the ones I find most helpful (among others) are:

• Add Bookmark Here 2 is an extension that facilitates adding your bookmark to any category without wading through the menu system.
• Colourful Tabs creates a different colour for each tab. It makes tabs easy to see and easy to switch too when I have an excessive number of tabs open. (Which happens often when I’m conducting online research).
• Copy Plain Text helps me avoid the formatting when I am copying text between pages and blog posts. Nothing’s more annoying then copying text to find it’s also duplicated the font, colour, font size, etc. This extension gives you the choice to copy something as plain text only.
• Kgen allows us to see which keywords are strong on our blog post and pages. Then we can use them on social sites as more effective (and relevant) tags or for SEO (Search Engine Optimization.
• PrintPDF enables a simple print to pdf function for Firefox. Simple and useful.
• Read It Later is one of the tools I use the most! Sometimes I don’t really need to keep a bookmark of a page; I just need a way to flag it for later reading. This extension does just that, it helps me avoid cluttering my bookmarks with pages I’ll probably only read once or twice.
• Reload Every will reload a web page every so many seconds or minutes (that you set). It is very useful for pages where the content is changing. For example, I use it when sniping items on eBay, (this allows me to place a bid at the last possible moment). It’s an automated way to keep refreshing content in your browser window.
• SEOQuake is a robust tool that helps with SEO and Internet promotion. It’s an intelligence and investigation tool that simplifies your access to pagerank, indexing, keywords, social site inbound links and other features.
• TagSifter is a way to tag each bookmark you make (with one or more tags). This makes searching for bookmarks or related bookmarks, faster and simpler.
• Update Scanner is useful to us when a site does not have an RSS feed as it monitors site changes. It also helps us monitor changes to pages (also when the changes won’t be found in a site’s RSS feed).

3) File Uploading.

Filezilla is an FTP (File Transfer Protocol) application that allows you to upload and download files to and from your server. One useful feature is the ability to resume (in case the connection to your web hosting server is interrupted. Most of us will use the Filezilla Client (not Server).

4) Content Mirroring.

HTTrack helps keep a local copy of all your blog content on your local PC. While I always stress that you must keep an off site, current backup of your blog files and database in your possession at all times. This tool will maintain a full copy of your blog content on your PC, or on your laptop. It also allows you to display your blog when a web connection in unavailable.

5) Web Browsing Safety.

PeerGuardian helps protect us form visiting bad sites as it maintains an IP blacklist. If a web site or blog is hosted on a blacklisted IP, PeerGuardian will intervene to safeguard you.

6) Offline Blogging.

w.bloggar is a tool that I can take with me (on a USB flash drive). It allows us to edit posts when we are not connected to the Internet. It also allows us to create posts when not connected to the Internet. Our content is save locally. When we have a connection we can simply publish our changes and new posts and voilà, they will appear in our blog.

7) Healthy Blogging.

Workrave helps me in preventing of Repetitive Strain Injury (RSI). It frequently alerts me to take small pauses, rest breaks and restricts me to my daily limit. I find I’m in front of the PC all day and this application helps me avoid not only wrist, arm, shoulder and neck pain; but also helps avoid eye strain.

8) Accounting Information.

GnuCash is a personal and also a small business accounting package. I like it because it is cross platform friendly (meaning I can use it on Linux and Windows). It’s easier to use than the name may suggest. <Smiling here>.

9) Presentation Creation.

Wink is a great tool for those of use who need to create tutorials and presentations for our blogs.

10) Traffic Building Tool.

TweetDeck, being one of the most recent applications I use to monitor twitter as well as communicate with twitter users. It’s simpler to use (in my opinion) than some of the other applications I’ve tried. It helps me break down the communication into manageable chunks, that way I’m not spending excessive time on twitter.

11) Document Creation.

OpenOffice helps me create documents, spreadsheets, presentations, etc. I use it to create seminar presentations and documents for my blog clients. Again, there are a fair number of extensions that allow you to improve upon features and enhance your blogging productivity: Open Office extensions.

12) Graphic Creation.

Gimp helps me retouch photos or create new images. It also comes with a long list of plugins, from which you can select and install.

13) Time Tracking.

ToDoList facilitates time tracking using timers you can activate when you are working on a task. It helps make time tracking painless and improves productivity (as you can see where your time is spent and where you could better spend it). You’ll notice it has lots of other features too.

14) Desktop Publishing.

Scribus is a desktop publishing software that with an intuitive interface; usable for press-ready documents. Again it’s cross platform ready, so I can create print page layouts on Linux, Mac or Windows.

15) Data Backup.

BackupPC is my favourite automated backup system. It back up all the important data on my blogging computer to another server (which in my case is on an internal network). It helps prevent data loss if my PC fails (saving my contacts, documents, bookmarks, images, PDF’s, etc.)

As may be evident, there’s not a lot of “extra” software installed on my “Blogging Box” (the PC I use exclusively for blogging). It’s a lean, mean machine. Humour aside, one aspect to good applications and good productivity is to eliminate the “fluff” and interruptions in your work flow. Again, one huge benefit is that all the software is free, there is no cost.

While I’m sure many of you may have seen or use other applications I’ve not mentioned (or may not have considered), this list is by no means exclusive. What applications do you think are good for bloggers? What big omissions have I made? Comment below and let us know what else should be on this list.

One thing I’d like to clarify before continuing. Online social media promotion tools (such as the sites mentioned above) are best used as an extension of your existing, traditional marketing activities. The benefits in most cases result in:

• More targeted audience.
• Greater geographic reach.
• Reduction in marketing costs.
• Save time (in other words using time in a more productive effective manner).

However, the above are only some of the most immediate that come to mind.

One thing I always try to advise clients is to break down their business or blog promotion requirements to reflect the jobs (or responsibilities) at hand. Generally, there are four primary groups:

Management. Your are the blog and/or business owner. Your primary goal should be to raise awareness and visibility of your products, services, content, etc. You should work towards being the leader in your niche (whatever that is). Additionally, you’re the one that should seek out talent you require to that end.

Public Relations. You are the one that should be monitoring what visitors, blog followers, clients, etc. are saying about your blog and business. You should be responding to them and illicit discussion, creating “spins” and attention to your blog and the business or community it represents.

Marketing. Your job is to ensure you’ve targeted the appropriate venues to stream your information to (the blog, products, services, etc.) You are doing this to build traffic, that is one of your primary functions.

Sales. Your role is to find or create new business leads. As such, you need to establish an effective network in order to move forward, expanding it as new contacts are added to your database.

As I’m sure you can appreciate, most people who launch and maintain a blog, provide the functions at each level above. For many of us, that is where some of the questions begin. Which tool is best for which function?

The illustration below illustrates this issue:

As I’m sure you could appreciate, there are hundreds of social media tools available. In the above diagram, I’ve only selected a few of them. So… Let’s recap:

Managers/Blog owners can use tools like Pownce (closed on Dec. 15, 2008), Plurk, Twitter, etc so as to increase awareness of their information (as well as their visibility) within online communities. You are using a blog, right?

Side note: You can follow me on twitter here: @BloggerSavvy

Marketing gurus however, can best capitalize on tools like Stumbleupon, Digg, Flickr, Reddit, Furl, Delicious, Youtube, Newsvine, Mixx, etc. to get the “word out” where communities can access it and visit the appropriate content on your blog. Such tools provide a superior venue for increasing your blog traffic and at a cheaper cost, than traditional solutions.

The sales people need to maximize their contacts and find others contacts. Tools like LinkedIn, hi5, Bebo, MySpace, Orkut, Facebook, Freindster, etc. are best able to facilitate this. You can build your contacts much faster then via traditional methods.

Of course the PR people need to keep their fingers on the pulse. They need to be aware of what is being said and need to respond (which I’ll note in a moment). Some good tools to help monitor what’s being said about you in the blogsphere are Technorati, Backtype, GetSatisfaction, Twitscoop, etc. As I just mentioned, PR people need to respond to some of the things they find. Commonly, tools like Dig, Reddit, Flickr, GetSatisfaction, etc. provide the facility for effective responses to individuals and the community as a whole.

In conclusion, one point I’ve also tried to impress is to ensure you’re using the right tool to get the right response and right traffic. After all traffic just for the sake of traffic is a futile exercise. For example, I’d rather have visitors to this blog that are genuinely interested in the contents, than to have a ton of disinterested traffic that does nothing other than use my bandwidth up (costing me more money).

What tools do you use that I’ve not mentioned? What are your thoughts? Feel free to let us know in your comments! Any new startups we all should know about? – Announce them below.

For those of us who use WordPress, it’s a feature you can configure in the writing settings of your blogs administrative area. Simply log in and go to “Settings” – “Writing” and look near the bottom. You will see the following:

“When you publish a new post, WordPress automatically notifies the following site update services. For more about this, see Update Services on the Codex. Separate multiple service URLs with line breaks.”

Many readers subscribe to such services and will see that you have new content posted. By default, WordPress only notifies rpc.pingomatic.com. The list below contains another 145. Make sure you back up your wordpress files and database BEFORE adding this to the “Update Services” of your blog.

http://rpc.pingomatic.com/

http://blogsearch.google.com/ping/RPC2

http://api.feedster.com/ping

http://api.moreover.com/ping

http://api.moreover.com/RPC2

http://blog.goo.ne.jp/XMLRPC

http://blogdb.jp/xmlrpc/

http://coreblog.org/ping/

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://pinger.blogflux.com/rpc

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogdigger.com/RPC2

http://xping.pubsub.com/ping

http://api.my.yahoo.com/rss/ping

http://rpc.pingomatic.com/

http://1470.net/api/ping

http://www.a2b.cc/setloc/bp.a2b

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.moreover.com/ping

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://www.bitacoles.net/ping.php

http://bitacoras.net/ping

http://blogdb.jp/xmlrpc

http://www.blogdigger.com/RPC2

http://blogmatcher.com/u.php

http://www.blogoole.com/ping/

http://www.blogoon.net/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://www.blogroots.com/tb_populi.blog?id=1

http://www.blogshares.com/rpc.php

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://blog.goo.ne.jp/XMLRPC

http://bulkfeeds.net/rpc

http://coreblog.org/ping/

http://www.lasermemory.com/lsrpc/

http://mod-pubsub.org/kn_apps/blogchatt

http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php

http://www.newsisfree.com/xmlrpctest.php

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.exblog.jp/xmlrpc

http://ping.feedburner.com

http://ping.myblog.jp

http://ping.rootblog.com/rpc.php

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://ping.weblogs.se/

http://pingoat.com/goat/RPC2

http://www.popdex.com/addsite.php

http://rcs.datashed.net/RPC2/

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.pingomatic.com/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://www.snipsnap.org/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://topicexchange.com/RPC2

http://www.weblogues.com/RPC/

http://xping.pubsub.com/ping/

http://xmlrpc.blogg.de/

http://rpc.pingomatic.com/

http://www.a2b.cc/setloc/bp.a2b

http://api.feedster.com/ping

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://www.blogdigger.com/RPC2

http://www.blogshares.com/rpc.php

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://coreblog.org/ping/

http://ping.blo.gs/

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://www.popdex.com/addsite.php

http://rpc.blogrolling.com/pinger/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://xping.pubsub.com/ping/

http://api.my.yahoo.com/rss/ping

http://api.moreover.com/ping

http://rpc.icerocket.com:10080/

http://api.feedster.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://xping.pubsub.com/ping/

http://ping.blo.gs/

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://rpc.blogrolling.com/pinger/

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://topicexchange.com/RPC2

http://www.blogdigger.com/RPC2

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.newsisfree.com/RPCCloud

http://ping.weblogs.se/

http://blogmatcher.com/u.php

http://coreblog.org/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://trackback.bakeinu.jp/bakeping.php

http://ping.myblog.jp

http://ping.bitacoras.com

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://xmlrpc.blogg.de

http://1470.net/api/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

http://rpc.pingomatic.com

http://ping.weblogs.se/

http://blogmatcher.com/u.php

http://coreblog.org/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://bulkfeeds.net/rpc

http://trackback.bakeinu.jp/bakeping.php

http://ping.myblog.jp

http://ping.bitacoras.com

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://xmlrpc.blogg.de

http://1470.net/api/ping

http://bblog.com/ping.php

http://blog.goo.ne.jp/XMLRPC

http://www.wasalive.com/ping/

Please let me know if there are any others! – Cheers.

• Enhanced blog visitor experience.
• Increased traffic and blog promotion.
• Improved security and blog performance.
• Simplified blog management and productivity.
• Better visitor communication.
• More effective search engine optimization.
• Greater integration with popular Internet communities and services.

In my post “Why Every Business Can Benefit From a Blog“, I discussed some of the tangible benefits inherent to businesses and people who maintain a blog. How blogs can improve your business growth. These plugins further enhance the effectiveness and usability of your blog.

All these plugins work with WordPress 2.6.3. Without further ado, below is my top 25, most beneficial plugins list (in alphabetical order).

1) Admin Management Xtended

Extends admin functionality by introducing: toggling post/page visibility inline, changing page order with drag and drop, inline category management, inline tag management, changing publication date inline, changing post slug inline, toggling comment status open/closed, hide draft posts, change media order, change media description inline, toggling link visibility, changing link categories.

Why I like it:

I can manage page/post visibility, order and more all from one single page – Easy and fast! It improves productivity.

Where to get it:

For WordPress 2.5+ only. http://www.schloebe.de/wordpress/admin-management-xtended-plugin/#english

2) Akismet

It checks each comment visitors type on your blog against the Akismet web service. If any of them appear to be spam, they are automatically marked as spam and automatically deleted after one month.

Why I like it:v

Automated spam removal and blocking. I don’t spend time filtering out spam. It keeps blog comments spam free, which improves visitor experience and reduce blog administration.

Where to get it:

It’s automatically included in the source files for WordPress. You just need to get a WordPress.com API key for it to work.

3) All in One SEO Pack

It automatically improves each post or page SEO by improving Titles, Descriptions, Keywords and Duplicate Content issues on a per post basis.

Why I like it:

You can leave it running on automatic, or more importantly tweak the SEO aspects of each page or post individually as you create and publish content. Also, you can return latter and make tweaks to improve SEO performance for each page. It helps build more targeted search engine traffic.

Where to get it:

http://semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/

4) Avatars

Makes it simple to include local Avatars. WordPress (from version 2.5) includes native support for global avatars. But, what about adding local (private) avatars for your users? Maybe your users don’t want a global avatar or are not able to set a gravatar up.

Why I like it:

It makes setting up user Avatars a snap. Avatars are a good way to not only add a bit of artistic flair to a blog, but more importantly to make it easier to spot comments from a specific individual (as his or her avatar will always be the same).

Where to get it:v

http://www.sterling-adventures.co.uk/blog/2008/03/01/avatars-plugin/

5) Better Comments Manager

Better Comments manager allows you to view your comments post wise, it also allows you to reply to your comments from within admin panel without you having to visit the site to respond to comments.

Why I like it:

Simple comment management and response from one page. Again, it improves productivity in that I can communicate with visitors (responding to comments and questions) from one page.

Where to get it:

http://techie-buzz.com/wordpress-plugins/better-comments-manager-wordpress-plugin-release.html

6) Better Howdy

Removes the “Howdy” and restructure the “Howdy” line in the administrative interface.

Why I like it:

We don’t say “Howdy” where I live, that’s lame. Also It provides better links and information (logged in user) on the Howdy line.

Where to get it:v

http://sivel.net/2008/10/better-howdy/

7) cforms

It’s a very flexible tool to deploy contact (and other) forms across your blog. It supports captcha, Spam protection, tracking and more. It was be a bit tricky for me to get working properly.

Why I like it:

It made the building of my contact page very easy as I needed a captcha feature to filter out spam messages emailed to me. It save me time.

Where to get it:

http://www.deliciousdays.com/cforms-plugin

8) Chunk Urls for WordPress

Shortens URLs in comments so that they won’t break your site design.

Why I like it:

Keeps things neat and professional looking. Shortens URLs automatically. An readers don’t see excessively long URLs in comments.

Where to get it:

http://www.village-idiot.org/archives/2006/06/29/wp-chunk/

9) Comment Approved Notifier

Sends an email to your commenter when you approve their comment.

Why I like it:

It allows me to communicate with readers. They see their comment was approved and are invited to return. Also, it’s automatic! That way, a reader can return and add more if they wish, or follow up on responses.

Where to get it:

http://www.yakupgovler.com/?p=291

10) Dashboard Editor

Allows you to edit the dashboard in the administrative interface.

Why I like it:
Keeps the dashboard clean, only showing what I really need to see.

Where to get it:

http://anthologyoi.com/plugins

11) FD Feedburner Plugin

Redirects to feeds to Feedburner.

Why I like it:

I can change the location of my feed without losing subscribers. Browser friendly and keeps count of my subscribers.

Where to get it:

http://flagrantdisregard.com/feedburner/

12) Google XML Sitemaps

Generates a sitemap which is supported by Ask.com, Google, MSN Search and Yahoo. Each time you add a page or post, it regenerates the sitemap and then pings (notifies) the search engines to tell them you have updated content.

Why I like it:

It’s automated and I can also tweak the post priorities, change frequencies, etc. I can even exclude specific posts or pages from the sitemap. it’s a nice tool to let Google know the blog is “alive”.

Where to get it:

http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/

13) MySpace Crossposter

It enables automatic crossposting from your blog to Myspace.

Why I like it:

It’s automatic, I don’t have to keep manually logging into Myspace to add blog my posts. It’s a good to to help build blog traffic.

Where to get it:

http://noumenon.roderickrussell.com/wordpress-to-myspace-auto-crossposting

14) Register Plus

Enhances your blog’s Registration Page. You can add a custom Logo, password field, invitation codes, disclaimers, captcha validation, email validation, user moderation, profile fields and more.

Why I like it:

In addition to branding the registration/login to be consistent with the blog theme, it also avoids duplicate email registration. A big plus is that it also helps build blog traffic via the use of invitations, etc.

Where to get it:

WordPress 2.5+ only. http://skullbit.com/wordpress-plugin/register-plus/

15) Simple Tags

Extends the tagging in your blog.  Includes autocompletion, suggested tags, tag cloud widgets, related posts, mass edit tags, etc.

Why I like it:

When posting, I don’t have to manually type all the tags, just click the pertinent ones. If a tag does not exist, I can add it on the fly. It drives the tag cloud automatically – Simple to use! It’s another nice way to help promote to search engines. Viewing the tag cloud gives visitors an idea of the busiest topics on your blog.

Where to get it:

http://wordpress.org/extend/plugins/simple-tags

16) Sociable

Automatically add links on your posts, pages and RSS feed to your favorite social bookmarking sites.

Why I like it:

It does not slow your site down like some other related plugins do. I tested several of them and some of the better ones were very slow as they always connected to another web site first. This plugin is fast (local) and inobtrusive. It’s a great way to help get more exposure on some of the social sites, to let people know you have content they may be interested in. It can also be disabled on specific posts if need.

Where to get it:

http://yoast.com/wordpress/sociable/

17) Subscribe2

Notifies an email list of subscribed visitors when new entries are posted. Visitors can subscribe or unsubscribe to be notified at any time.

Why I like it:

It helps busy visitors with time management. Why visit a blog to see if there’s new content when you can be notified? Granted, another option is to use RSS, but I’ve found that email (like newsletters) is a great way to keep in touch and let visitors know what’s happening, and not everyone uses RSS. It’s also a traffic builder.

Where to get it:

http://subscribe2.wordpress.com/

18) Twitme

Automatically tweets your new posts on the twitter.

Why I like it:

Again, it’s an automatic cross poster, but more importantly, helps you keep in touch with your community and build traffic by letting twitter users know there is content of value for them.

Where to get it:

http://www.phpvrouwen.nl/twitme

19) WP-DBManager

Manages your WordPress database. Allows you to optimize the database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up and optimizing of database.

Why I like it:

It improves my blog’s security by automatically emailing me a backup of my database every day. I don’t even have to do anything, just set it up and it runs. That’s a nice feature. If something happens, I can simply go to me email and restore the most recent database. You and your visitors don’t lose a lot of valuable content.

Where to get it:

http://lesterchan.net/portfolio/programming/php/#wp-dbmanager

20) WP-PostRatings

Adds an AJAX rating system for your WordPress blog’s post/page.

Why I like it:

It allows visitors to rate content, which helps you to see what is most in demand. As such, you’re better able to provide the content that visitors want. In a way, it’s another traffic building tool.

Where to get it:

http://lesterchan.net/portfolio/programming/php/#wp-postratings

21) WP-PostRatings Widget

Works in conjunction with WP-PostRatings above. Displays the most rated and/or highest rated posts and/or pages on your sidebar.

Why I like it:

It helps visitors queue into the most highly rated content. It helps them find the hotest content right away.

Where to get it:

Remember to install and activate WP-PostRatings first. http://lesterchan.net/portfolio/programming/php/#wp-postratings

22) WP-Sticky

Adds a sticky post feature to your WordPress’s blog.

Why I like it:

I can display announcement and sticky posts only when viewing categories or not. I can display an announcement banner or display the date instead of the announcement banner (on announcement posts).

Where to get it:

http://lesterchan.net/portfolio/programming/php/#wp-sticky

23) WP Super Cache

It’s a very fast caching module to help improve blog performance. Why have the server create your pages every time there’s a visitor? This plugin will cache previously created pages, to speed up surfing through your blog.

Why I like it:

I can turn it on or off as needed (even partially on). I can specify how long to keep cached content for. I can even prepare the blog for an expected spike in traffic by enabling the lock down feature. When this is enabled, new comments on a post will not refresh the cached static files. The lockdown feature is only useful if you are expecting a major Digg or Slashdot level of traffic to one of your posts or pages.

Where to get it:

http://ocaoimh.ie/wp-super-cache/

24) Wordbook

Allows you to cross post your blog posts to your Facebook Wall. Your Facebook “Boxes” tab will show your most recent blog posts.

Why I like it:

It’s automated and helps build traffic while letting Facebook visitors know when valuable content has been posted.

Where to get it:

http://www.tsaiberspace.net/blog/2007/07/29/wordbook/

25) Yet Another Related Posts Plugin

Returns a list of the related entries under each blog post,  (based on a unique algorithm) using titles, post bodies, tags and categories; with RSS feed support.

Why I like it:

It easily helps visitors find other content that may be of interest to them, and it’s also works automatically.

Where to get it:

http://mitcho.com/code/yarpp/

Again, these are the 25 I’ve found to be most beneficial not just to this blog, but others as well. Of course there are tons of other WordPress plugins that benefit us. Have a suggestion? Use a good plugin that I’ve not listed? Please, include the links in your comments below.

Update:

I’ve tested another plugin and it’s working great. It’s called What Would Seth Godin Do.

Why I like it:

It displays a custom welcome message to new visitors and another to return visitors; and I can place it at the top of posts and pages. I also like it because it automatic. (I like automated tools). Needless to say, it’s a good tool to promote features on a site, inform visitors, make announcements and lots of other benefits.

Where to get it:

http://richardkmiller.com/wordpress-plugin-what-would-seth-godin-do

• Top 100 of the Best (Useful) OpenSource Applications.
• Why I Quit Windows and Switched to Linux.
• Why is Linux Faster than Windows?

I enjoyed the traffic those posts provided (and still provide to this day) as they helped my blog grow. I think they were popular because they provided a valuable resource as well as elicited fair bit of discussion, as some of the posts and resulting comments were very outspoken and opinionated. One of the above posts (Why I Quit Windows and Switched to Linux) was a very personal story describing some of my career experiences and how they effected my professional life and thoughts.

Imagine my surprise when I found another blog with the identical content on it. So much so, that the author who scraped my content claimed it as his own! At that time I had more than enough technical knowledge to initiate actions that would catch-out scrapers, but I’d not yet fully experienced some of the nitty-gritty administrative aspects such as contacting the hosting providers, filing DMCA notices et al.

For that matter, why would this be an important issue? Why should bloggers (or any web site owner for that matter) take actions to mitigate such issues? Well a few good reasons immediately come to mind:

1. It’s annoying. A blogger puts a fair bit of work into his or her post, only to find it copied elsewhere and used to earn revenue (usually via advertising) for the content thief.



2. It can impact your web hosting cost if you have a busy site. Remember, most hosting accounts have a monthly bandwidth allowance. Exceed the monthly bandwidth and the blog owner incurs extra cost. But wait!… How did scrapers cause my cost to increase? Simply put, they copied the text content onto their blogs and linked the images (in that content) from my blog. This resulted in the text being duplicated on their site and the images being stored on my hosting account. When a web browser viewed the content on their page, it was pulling the images (for that content) from my hosting account, for which I had to pay the bandwidth.



3. It can reduce your Google (SEO) ranking. How does that happen? When Google finds content, it tries to determine if the content is original (not copied from another site) and proceeds to provide it with page ranking data. It is conceivable that content can be copied and receive a page rank (and inclusion in Google search results), without the original blog article being yet found by Google. If it get’s found by Google later, how can you ensure that your original becomes noted as the original post? Don’t misunderstand me, search engines like Google do try to remove duplicate content, but it becomes difficult when your original content becomes listed as the duplicate.

One important issue I realized is that you cannot be overly emotional about such actions. When trying to fix such issues, you need to work with various parties such as Google DMCA, Hosting Providers, etc. Sending them flippant or angry letters is not going to get you the help you need. Remember, large organizations and businesses deal with such issues daily and they are not impressed with theatrics. You need to have these people on your side. Remaining calm, assertive and professional goes a long way to getting support (as does courtesy).

Let’s define a couple things before we move on…

• A scraper is someone who copies your content and places it on another site, without your permission. In essence this is theft of your intellectual property.
• A hotlinker is someone who displays your images on another site, and uses the coding on their page is such a way so as to pull the image that is stored on your server (hosting account), for display on another page. As I mentioned earlier, this is tantamount to bandwidth theft.

I’m often asked how I discover that my content has been scraped or hotlinked. There are several tools that when used on a regular basis, can help you reduce the amount of content thieves.

Review your web statistics.

All good hosting accounts have built in web statistics. In my opinion AWStats ranks highly. AWStats has a feature that displays “Links from an external page (other web sites except search engines)”

The display will show you the URL of the page linking to you as well as the number of hits to your page. It will also tell you how many page loads (of your pages) that URL initiates. For example if another site URL causes 10 hits on my site, then there should also be 10 page loads. If not something’s up. Take a look at the image below (clicking on the image will show you the large version).

AWStats hotlinker example

What you’re seeing in the edited image above, is that another site has displayed something (from my site) 1645 times but never actually sent a visitor to my site. In other words my content (an image in this case) was shown on another site, but no page visits (referals) were ever recorded coming from that site. I visited the URL in question, and sure enough, the site was hotlinking to one of my images.

Use online services.

One service I’ve experimented with is Copyscape. They are a site that provides a service which scans other web sites, providing you with the URL of copied content. In my case I found scraped content (stolen from my other blog) during the writing of this very post. That is… one of my original blog posts, was found via Copyscape to be duplicated verbatum on another web site in another country. They were using it to sell their advertising space and also had hot linked to all my images. While they did include a link to my original post and did list my URL as the “Original link”, they did so without permission and were using my complete work for their own profit.

A Google search will provide you with a plethora of other sites that provide such services, I’m only mentioning Copyscape as one good example. To further take advantage of such tools, its most advantageous to include a very unique sentence in any given post and search for it in Google (that’s often a very quick method to catch sites that copy your valuable content).

Once you’ve been able to isolate a specific URL that has hotlinked and/or scraped content, what can you do about it?

Here’s how the process should work:

1. Find and isolate a specific URL that is using your content.
2. Evaluate the need to take action. Are they still sending you traffic or referrals in some fashion? The bottom line question you could ask yourself is “Does their copied content really do my blog enough harm that I have no option but to follow through?” If you’ve answered yes, action is the next step.
3. Take action.

But wait! What actions are there? Can I really protect myself from a scraper or hotlinker in another country?

Before moving into they types of actions (tools) you can use to protect your content, it’s important to keep one salient point in mind:

If you have some content that is so important, private or valuable, etc. and you do not want other people to copy it, then DO NOT POST IT ON THE INTERNET. If you post something of excessive value on the Internet, no measure of copyright protection is going to prevent an individual from accessing it and copying it. But (there’s always a “but”), there are ways you can impede the profitability and earning power of copied content and in some cases injecting your own revenue generating systems into content copied from your site.

So what kinds of actions can we take?

Make sure you provide appropriate copyright notifications within every page of your blog. If you intend to permit your content to be shared, Creative Commons provides a great copyright tool wherein you can specify how your content is shared. You’ll find that tool at Creative Commons. You can select your jurisdiction in a drop down menu on the upper right side of the home page.

Is the copied content being served by Google Adsense? If so, you can issue an infringement notice at Digital Millennium Copyright Act – Google AdSense. I’ve found the best method is to fax the notice to the number they provide. In practice, I’ve found that it takes a few days for this to work through their system. However, they have always acted professionally, responsible and have indeed taken action.

As a side note: If you are looking for notification templates you can use, take a look at Copyright Law and SEO Part 3 (Sample DMCA Notifications, in HTML and MS Word Format), found on the McAnerin International web site.

Personally, I’ve experienced an excessive number of blogs copying content to Blogger.com based blogs. If you review their Blogger Content Policy, you’ll also find that notifications are to be sent to Google at Digital Millennium Copyright Act – Blogger. Again, I’ve found the response to be incredibly fast and Blogger.com is very quick (in my experience) to remove the violating content.

Many scrapers capture and repost your content by tapping into the RSS feed of your blog.

Side note: If you’re not very familiar with RSS feeds, Commoncraft has a great video, RSS in Plain English.

The fact that they are simply capturing and re-posting your RSS feeds may be indicative of an automated system (with little human intervention), where the scraper may not necessarily read your copied content. If that’s the case, you could try embedding a link back to your blog. There’s a great WordPress plugin that will automatically do just that: RSS Footer. (One helpful thing is the RSS Link Tagger for Google Analytics, which helps with the tracking of non-adwords advertising campaigns. If you log into Google Analytics and go to your created campaign and view the traffic sources information you’ll garner more information).

Try earning a bit of revenue from your stolen feed content. If you’re a Google Adsense publisher, try the “AdSense for Feeds” option within your “Adsense Setup”. Additionally, the RSS Footer plugin above, I think can also be used to embed advertising content from any other affiliates or advertisers you subscribe to.

For those who are a little stronger at coding issues, you may want to try out a great little WordPress plugin called “From RSS?“, where, as their site says: “…do something extra for your RSS subscribers, you might want to give them a little bit of extra content, or simply leave out some annoying footer about subscribing to the RSS feed. This plugin facilitates that…”

You can of course Report a Spam Result to Google which they use to help “…maintain the quality of Google search results.”

Finally another tactic that’s available is to report the site to the hosting company. There must be a ton of resources to help isolate who is the ultimate network provider (for the server that hosts the offending web site), of which I primarily use two:

• Whois lookup and Domain name search and
• Netcraft’s Search Web by Domain.

Using the domaintools.com site, I can see which DNS servers are managing the domain (ostensibly indicating who’s hosting it). And with Netcraft’s tools, I can determine who owns the IP address block that the website and server is one, thereby opening another venue of recourse.

In conclusion, I’d like to remind everyone of on salient issue. There may always be hotlinkers and scrapers of our content. I don’t think anyone can stop all of them, as doing so would in all likelihood prevent legitimate visitors from viewing your content, instead the primary objective of this post was simply to impart the concept of DETERENCE, so as to reduce such activities.

Side note: I found that there were a huge number of translation services visiting my Linux blog and translating it into other languages for those who did not speak English. Incidentally, it’s prudent to note that most people visiting your blog who’s native language is not English, will still speak English as their other language. For those interested in online translation or site’s where multilingual content is posted I’d suggest the following:

• Google Translate
• Kontribute
• Humanitas International
• FreeTranslation.com

However, let’s get back to the subject at hand…

For this blog, I’ve tried to appeal to a specific (albeit huge) area. I needed to determine the most popular social media networks globally. One resource is provided by a British web design business that hosts such information here: href=”http://www.oxyweb.co.uk/blog/socialnetworkmapoftheworld.php” target=”_blank”>Social Network Map of the World

Their map is beneficial in that is displays the highest ranking social networks in each country by traffic alone.

This resource is a good tip and I’d recommend you bookmark it as it will help you determine which social media sites may work best for your area; a good quick resource to help save time in researching where best to leverage your blog exposure. I use it to garner a quick snapshot.

Note: It’s important to realize that such tools do not necessarily drive traffic to your blogs, rather they contribute. You must still ensure you build your brand, content, etc. one bit at a time. It’s the “big picture” (your master plan) that yo should always keep in the forefront and build towards.

But what if I have some time to do a bit of research? What if I’m not looking for a quick snapshot? What do I do if I’m also intersted in targeting cities via social networking? Well grasshopper… there’s a super tool which does all that (and more)!

Google’s Insight, is one tool I don’t hear near enough about (I think it’s still in beta). Google Insights for Search, as their site says, provides the ability to “…compare search volume patterns across specific regions, categories, and time frames…”.

Let’s look at a quick example by determining where Facebook is the most popular. The following link will provide the search inputs we used. Namely:

• Facebook
• 2008
• Online Communities and
• Locations

Here’s the search link:
http://www.google.com/insights/search/#cat=299&q=facebook&date=1%2F2008%2012m&cmpt=geo

Google Insights Search - Country

The results showed that Turkey appears first in the list for “Regional Interest for Facebook”. Realistically, I found that the map was far more useful that the lists. Clicking on a country map (Canada for example), provides a further breakdown of Facebook within Canada,

Google Insights Search - Province, State, region

and incredibly, if I click on a province within Canada (Ontario), I’ll see which cities have the most interest in facebook.

Google Insights Search - City

Needless to say, Google Insights for Search (google.com/insights/search/) can be a very powerful tool in your web site or blog promotion strategy. Combining the insights Google provides with the powerful exposure that social sites can provide is a very good traffic building tool.

In my next post, I’ll list some of the WordPress plugins that can best help you garner exposure of your content withing the social networking word. These plugins will be sure to help you automate much of your social media promotions (and that saves you time!)

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