From time to time, I receive messages or talk to a blog owner who is unhappy with low traffic. They often lament how their new blog does not provide much traffic improvement and provides no value to their business. As such, some of them even go so far as to explain the above is the primary reason why they no longer spend time developing content. But wait, how do things get so bad that your blog has become a rusty tool? What happened that has demotivated the blog owner? Firstly, successful blog owners have a positive attitude, they try to be constructive, cooperative and well informed. They work with the community, not for the community. They understand that the benefits a blog can offer are bestowed by the community, as they are earned. Again, it's about good attitude. If you're going to burst on the blog scene all wild eyed, posting reams of comments on every forum or blog in sight - regardless of the subject matter, all tough and authoritative, posting low quality content on your own blog whilst sucking honey out of a bees arse... You're not going to get far. You need to find the golden middle way. Don't ...

Most business owners are well aware of the role SEO (Search Engine Optimization) plays in promoting their web site. That's actually the number one issue raised by every single client I've ever had. They all want to rank high in Google. Some are so focused on SEO, to the exclusion of more effective site promotion tools, that they actually do their site harm! But they all want traffic... Given the lure of increasing traffic to your web site and the inherent increase in revenue that traffic can bring, it's no wonder how this seems the priority focus when attempting to increase traffic (and revenue leads). SEO is but one aspect that can benefit any business, there are incredible tools to this effect, one of the most beneficial is to use a blog. Side note: Don't know what a blog is? Then, you might be interested in my earlier post "What is Blogging? What's a Blog". That post also has a short video showing how a blog performs. In another earlier post on this blog (Quality Content is Not "the" Key to a Blog Success), I suggested focusing on the intangible elements to help further increase traffic. It may logically follow therefore, that one ...