A couple of weeks ago I was talking to one of my clients who operates a security consultancy business. In an effort to increase traffic to his web site, he launched a blog.
I remember months earlier indicating that he should have content posted regularly and ensure he broadcasts his blog URL everywhere. For those curious, the blog is called Predictable is Preventable and was launched in January, 2008. During our chat, he indicated that there was not much commenting and it seemed that there was no return in blogging. Throughout the discussion, his comments consistently raised two key issues in one way or another:
How long does it take for to start having constant readers and comments?
It’s unmotivating to post something really informative and not any response.
I must admit, that these are in all likelihood a couple of the most common, and in many ways most difficult beginner issues to deal with. Think about it, you have a business operation running and it feels like launching a blog (to help promote the business), is starting from scratch and developing contacts all over again. In some ways it could be construed as such.
Personally, I encountered the same issues when I launched my ...