I received an email message from a client asking me if I had any solutions for an eNewsletter system that could be run under their own domain name. Some of the feature suggested were: Automated subscription management (subscribe/unsubscribe). Statistics/Click through rate. Ability to send in both text and html (at the same time). No installation of software on their PC. Automated server transmission of email. Automated server management of bounced email addresses. And the list goes on... Suffice to say, it did make me think about some of the aspects I've experienced in emailed newsletter subscriptions, good and bad. In many cases I've observed individuals launch a newsletter - full of excitement! Only, later to find that they did not garner their anticipated results. Inevitably, after review, it became evident that the root causes of an unsuccessful newsletter system was in poor planing. In every public seminar I present, I almost always touch on the importance of solid planning (and sticking to the plan!). It does not matter how small or large the project is, it always needs a plan. Which brings to mind the old adage... "If you want some exercise walk around, if you want to get somewhere, plan your route!" Don't get me wrong, I'm not suggesting ...