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	<title>BloggerSavvy &#187; launch</title>
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	<link>http://bloggersavvy.com</link>
	<description>BloggerSavvy is about learning how to grow your blog or website. BloggerSavvy is about making blogs and websites (in   general), profitable. It’s about finding and using the best tools; and advice to obtain the best exposure for your online   presence. How to market and monetize your blog and web site.</description>
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		<title>Your Blog is Launched &#8211; What now?</title>
		<link>http://bloggersavvy.com/your-blog-is-launched-what-now/</link>
		<comments>http://bloggersavvy.com/your-blog-is-launched-what-now/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 17:40:15 +0000</pubDate>
		<dc:creator>BloggerSavvy</dc:creator>
				<category><![CDATA[Blog Life]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[dynamic]]></category>
		<category><![CDATA[grow]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[subscribe]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://bloggersavvy.com/?p=251</guid>
		<description><![CDATA[One of the most common things I&#8217;m asked by new blog owners is &#8220;What do I do, what now?&#8221; It seems that much of this is borne out of the old fashioned concept that a web site is akin to an online version of your brochure. Think about this for a moment&#8230; Many of us [...]]]></description>
			<content:encoded><![CDATA[<p>One of the most common things I&#8217;m asked by new blog owners is &#8220;<strong>What do I do, what now?</strong>&#8221; It seems that much of this is borne out of the old fashioned concept that a <strong>web site is akin to an online version of your brochure</strong>. Think about this for a moment&#8230; Many of us have web sites that host page after page of static content (that is, content which never changes), yet we never give a thought that there&#8217;s no incentive to revisit the site after the reader has seen it. (After all that would be like watching the same television program again, and again&#8230; It gets old and boring).</p>
<p>So it seems when many of us move to blogging type sites, it&#8217;s sometimes hard to mentally leap the barrier of &#8220;static&#8221; to dynamic (dynamic meaning content that changes). Blogs are something that engages your readers, <strong>they (blogs) facilitate two way communication between you and your readers</strong> (who, for business operators, are potential clients). All to often I notice new blog owners place some content on the blog and then sit and wait for traffic. Invariably I often get a message or phone call asking what can be done as nothing&#8217;s happening. The conversation usually sounds something like this (below being an actual transcript):</p>
<blockquote><p><strong><span style="color: #ff6600;">BloggerSavvy</span></strong>: <em>&#8220;Have you added in-demand, valuable content to your blog?&#8221;</em></p>
<p><strong><span style="color: #99cc00;">New Blog Owner</span></strong>: <em>&#8220;I did that a while back, but nobody visited the site.&#8221;</em></p>
<p><strong><span style="color: #ff6600;">BloggerSavvy</span></strong>: <em>&#8220;Have you added anything recently, content?&#8221;</em></p>
<p><strong><span style="color: #99cc00;">New Blog Owner</span></strong>: <em>&#8220;Well, no, not really, there&#8217;s not enough traffic and I don&#8217;t want to waste my time.&#8221;</em></p>
<p><strong><span style="color: #ff6600;">BloggerSavvy</span></strong>: <em> &#8220;What things are you doing to draw traffic to your blog?&#8221;</em></p>
<p><strong><span style="color: #99cc00;">New Blog Owner</span></strong>: <em>&#8220;What do you mean? This is the Internet, won&#8217;t Google provide the traffic?&#8221;</em></p>
<p><strong><span style="color: #ff6600;">BloggerSavvy</span></strong>:<em> &#8220;Oh, I see, okay, what sites and online communities are you participating in, what activities are you doing to attract the attention of readers?&#8221;</em></p>
<p><strong><span style="color: #99cc00;">New Blog Owner</span></strong>: <em>&#8220;The blog is on the Internet, so shouldn&#8217;t I get some traffic because of that? There are millions of people all over the world on the Internet.&#8221;</em></p>
<p><strong><span style="color: #ff6600;">BloggerSavvy</span></strong>: <em>&lt;Pausing&#8230;&gt;</em></p>
<p><strong><span style="color: #99cc00;">New Blog Owner</span></strong>:<em> &#8220;I don&#8217;t really know what you mean or what I should do, can&#8217;t you do something? What now?&#8221;</em></p></blockquote>
<p>As I&#8217;m sure we can appreciate, it seems that much of the issue is related not only to understanding the concept of a dynamic web site (blog), but also in appreciating that the off line, tangible world (where we make friends, connections, etc.) is <strong>mirrored in the online world</strong>! &#8211; The Internet. With this in mind, let&#8217;s think about that conversation&#8230;</p>
<p><strong>In-demand, valuable content.</strong> That&#8217;s important, it provides original information that is demanded by readers. In other words, copying content from somewhere else (even with permission) is simply not going to garner any traffic or blog popularity. After all, if the blog uses duplicated content, <strong>what incentive is there to visit</strong>? Most readers would prefer (and will)  <strong>visit the source</strong>.</p>
<p><strong>Post new content consistently.</strong> Business demands are very great on our time (myself included).  However, it&#8217;s important to always <strong>post regularly</strong>, the more often the better (as long as the content is of good quality &#8211; <strong>posting tons of low quality content will simply motivate readers to leave</strong>). When your blog is not busy, you should still post content! The thought process that it&#8217;s not worthwhile to post (since there are not many readers) is, in my opinion, a defeatist perspective. If I don&#8217;t post there are no readers &#8211; They will leave! If I&#8217;m low on readers, that&#8217;s when I must post regular content &#8211; It gives new readers some meat and potatoes&#8230; <strong>If the table is bare, it&#8217;s not very inviting</strong> &#8211; is it?</p>
<p><strong>Be active in promoting your blog.</strong> You&#8217;ve got to get out there and participate, shake the trees, be active &#8211; Just like Baloo (Don&#8217;t know what that means? See the video below).</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/9ogQ0uge06o&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/9ogQ0uge06o&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /></object></p>
<p>It&#8217;s a matter of gaining the experience of <strong>knowing were to participate</strong>, where to look for traffic, readers, connections &#8211; As Baloo puts it &#8220;the bare necessities&#8221;. Or&#8230; more to the point <strong>how to search</strong>. Just because your blog is accessible to Internet  subscribers, does not impart a degree of excessive traffic. This still begs the question, what now? What can new blog owners do to improve their visibility and increase readership.</p>
<p>To get noticed, you&#8217;ll have to <strong>make some noise</strong>. For all those new blog owners, here are some of the things I&#8217;ve done that have worked for me.</p>
<ul>
<li><strong>Create a signature for your email</strong> and include and invitation to your URL. This will automatically be appended to every email you send out. eMail applications like Thunderbird, Evolution, Outlook Express, etc. all have the ability to do this.</li>
<li>Join forums that appeal to your niche. When you <strong>answer questions</strong> (or ask them), most forums have the ability to <strong>include your tag line and/or signature</strong>. Again, include and invitation and a link to your URL. Do not spam forums (you&#8217;ll get banned). Instead, legitimately participate in them.</li>
<li>Allow some of your content to be used on other sites <strong>only if the content links directly back to your blog</strong>.</li>
<li><strong>Participate in communities</strong> such as <a title="BloggerSavvy on Twitter" href="http://twitter.com/BloggerSavvy" target="_blank">twitter</a>, <a title="BloggerSavvy on Digg" href="http://digg.com/users/bloggersavvy" target="_blank">digg</a>, etc. and those which appeal to your niche subject,  ensuring your profile in each of the communities you join all contain a URL to your blog.</li>
<li><strong>Comment on other blogs</strong> (do not spam &#8211; comment legitimately) with valuable content, insight, links, opinions, etc. &#8211; While making sure you include the URL of your blog in the appropriate area of the comment form you are completing.</li>
<li>Always do your best to <strong>respond to readers who comment on your blog</strong>. Invite their opinions.</li>
<li>Ensure your blog has the facility to allow commentors to be <strong>notified when someone responds</strong> to their comment &#8211; This invites return visits and further discussion.</li>
<li>Offer to <strong>be a guest blogger on other blogs</strong> and invite your readers to be a guest on your blog.</li>
<li><strong>Make sure your blog has a &#8220;search&#8221; feature</strong>. Nothing could be more annoying than having to flip though page after page to try and find something. Make your blog user friendly.</li>
<li>eMail readers and <strong>thank them for visiting</strong>.</li>
<li>Get your best content seeded (included) in <strong>social bookmarking services</strong> like <a title="Example of reviews content by Stumbleupon users" href="http://www.stumbleupon.com/url/bloggersavvy.com/6-simple-tips-to-encourage-blog-comments/" target="_blank">Stumbleupon</a> and Delicious.</li>
</ul>
<p>The above suggestions should help give new blog owners a good push in promoting their blog readership and traffic. Remember, don&#8217;t expect instant results, rather focus on community participation and providing quality content. If you do, your readership will grow all by itself.</p>
<p>What works for you that I&#8217;ve not mentioned? Have a success story you&#8217;d like to share? Feel free to add your comments below!</p>
<img src="http://bloggersavvy.com/31d7910a/266bb3d6/CCBot/1.0 (+http://www.commoncrawl.org/bot.html).gif" /><hr /><small>Copyright &copy; 2009 BloggerSavvy Enterprises Inc. All Rights Reserved.<br /> This feed is for personal reading, non-commercial use only. <br /> The use of this feed on other web sites breaches copyright. Please visit <a href="http://bloggersavvy.com/your-blog-is-launched-what-now/" title="BloggerSavvy"> BloggerSavvy</a> to read the original content.<br />(Digital Fingerprint:  039e595x4620d9aufgvf3rt1skqzybh6 (38.107.179.214) )</small>]]></content:encoded>
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		<title>Keeping Your Focus Effective and Targeted</title>
		<link>http://bloggersavvy.com/keeping-your-focus-effective-and-targeted/</link>
		<comments>http://bloggersavvy.com/keeping-your-focus-effective-and-targeted/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 16:40:53 +0000</pubDate>
		<dc:creator>BloggerSavvy</dc:creator>
				<category><![CDATA[Blog Basics]]></category>
		<category><![CDATA[Blog Life]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[grow]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://bloggersavvy.com/?p=197</guid>
		<description><![CDATA[One issue I encounter from time to time, are individuals (or groups) who are keen to establish or improve their web logo, site or blog design, content, etc.  but have little or no experience in current web trends, online marketing strategies, effective web branding, graphic design, copy writing, etc. In many cases the development scenario [...]]]></description>
			<content:encoded><![CDATA[<p>One issue I encounter from time to time, are individuals (or groups) who are keen to <strong>establish or improve their web logo, site or blog design, content</strong>, etc.  but have <strong>little or no experience</strong> in current web trends, online marketing strategies, effective web branding, graphic design, copy writing, etc. In many cases the development scenario plays very much like the video below:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><object width="348" height="282" data="http://embed.break.com/NTQyNjQ5" type="application/x-shockwave-flash"><param name="allowScriptAccess" value="always" /><param name="src" value="http://embed.break.com/NTQyNjQ5" /></object></p>
<p>As I&#8217;m sure we can appreciate, humourous as the video may be, the end result is not the fault of the developer (or so we might initially think), rather the <strong>input of the clients</strong>. It&#8217;s one thing to provide <strong>valuable input</strong> (and we should), it&#8217;s quite another to <strong>assume command</strong> as if we are a graphic design or web development professional. Let&#8217;s elaborate on some of the issues in this video the majority of which have been mirrored in actual projects I&#8217;ve worked on:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ul>
<li>Over <strong>analyzing</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><strong>Too many</strong> cooks in the kitchen.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Unrealistic <strong>time line</strong> expectations.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Changing the <strong>parameters</strong> mid-stream.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Adding parameters that are not related to the <strong>targeted message</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><strong>Too much</strong> information.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Use of <strong>copyrighted</strong> or trademarked material.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Obtaining the advice of people without knowledge and/or <strong>outside the target niche</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><strong>Assumptions</strong> without supportive facts.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Assuming <strong>personal ideas</strong> are paramount and effective.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Providing <strong>conflicting information</strong> or directives.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><strong>Impractica</strong>l expectations.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><strong>Assuming</strong> we&#8217;re in the drivers seat.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Use of <strong>unresearched</strong> an unrealistic ideas.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ul>
<p><strong>Over analyzing</strong>, resulting in a loss of focus. When we are creating (or changing)  a logo for our business, keep it&#8217;s message to the point, clear, neat and <strong>understandable</strong>. Not all ideas are good, a professional, effective graphic designer will be up front and tell us if an idea is horrible &#8211; <strong>and why</strong>. We need to (really) listen to the professionals we&#8217;ve retained. Remember, from an experience perspective they work in the graphic and online industry day in and day out, we don&#8217;t.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Who&#8217;s in charge? Ensure that <strong>one team member</strong> in our group is in charge, and the liaison with our designer. Prior to flooding a designer with all our ideas, let&#8217;s <strong>weed them out </strong>amongst our team members. Remember the old adage, &#8220;<strong>garbage in, garbage out</strong>&#8220;. To many ideas are confusing and again facilitates the loss of focus. If there are too many cooks in our kitchen, we need to remove some of them.</p>
<p>An effective developer or designer can give us a<strong> realistic time line</strong> to project conclusion. Expecting a Valentines Day period launch, for example, should be considered four to six months earlier for most projects. The point here is that it&#8217;s up to us to <strong>ensure we provide enough time</strong> to allow our web contractors to complete a project on target.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Once a project is in development, it is <strong>not a good approach to change the parameters</strong>. This increases costs, lengthens development time and further confuses and loses the focus of our original message. Additionally, the inclusion of new, extra materials, ideas, etc. not only delay the completion of our project, they also further muddy the focus of the intended message. This would be a time to pause and consider that our &#8220;additions&#8221; should be part of a <strong>separate project</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>It&#8217;s a good idea to provide our developers, designers, copywriters, etc. with as much <strong>relevant and pertinent information</strong> as we can. However, ensure that we do not overwhelm them with superfluous information. We should feed information that retains the focus of our project message.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>No, we <strong>cannot use copyrighted</strong> or trademarked information, etc. unless there is written authorization from the legal owners to do so.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>When inviting input from third parties, ensure that we&#8217;re asking the <strong>right people</strong>. Namely, the very <strong>people who are our intended niche</strong> and whom our message is targeted towards.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>The old adage &#8220;When you assume, you make&#8230;&#8221; is applicable here. Remember, and idea we think <strong>might be</strong> good is exactly that&#8230; &#8220;might be&#8221;. Find out, do our <strong>research, gather the facts</strong>. Listen to the individuals we have retained to service our needs.  They can very quickly provide us with feedback, in great part because they have <strong>broader exposure</strong>. Remember, just because we like something does not mean it&#8217;s going to be effective, also, it does not mean that our target market is going to like it as well.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>When we provide <strong>conflicting directives</strong> and information, that should be a clear sign that we&#8217;ve <strong>lost focus</strong> of the message and it&#8217;s objective. Stop, stand back, organize and then return. Remember, an effective contractor is one who works with us, not for us.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Remember, common sense and practicality are effective approaches. Expecting impractical fixes or changes, things that <strong>work opposite to their intended or standard fashions</strong>, etc. are often impractical, silly, add extra cost and <strong>frustration</strong> to us and our target market and provide no other function than to <strong>move focus to bear upon</strong> these inconvenient &#8220;things&#8221;. Again, we really should listen to the advice of the professionals we&#8217;ve retained.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Key point, when we retain the services of  a graphic designer, web developer, copywriter, etc., <strong>we are not the boss</strong>. They are. Our job is to <strong>provide them with the tools they need</strong>. It is their job to lead the project and bring it to successful fruition! They are the experts in their fields and should not be fettered. We rely on their expertise &#8211; That&#8217;s why we hired them, as such, <strong>we should not be trying to do their job</strong> (by constantly telling them what to do and/or how to do it). Instead we should be <strong>providing feedback based upon our own research</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Granted, we&#8217;ve discussed a fair bit of what we can do to ensure our focus remains effective and targeted, but as depicted in the video above, I noticed several failings of the developer among them are the following four:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ol>
<li>He never indicated or further <strong>clarified conflicting information</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>The designer didn&#8217;t seem to communicate that the <strong>initial message was becoming lost</strong> in the graphic flotsam being added.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Frustration seemed to be increasing for the designer and he should have approached the client to discuss and <strong>avoid the issues that were creating frustration</strong> (he should have said something).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Above all, the designer should have <strong>alerted</strong> the client that their ideas are obscuring their initial focused, targeted message and that it is putting the final success of the project in jeopardy.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ol>
<p>Conclusion? Prior to even considering a project, <strong>we should already have documented our plan and fully researched it</strong>. We should <strong>have an action plan in place</strong> (much like writing a business plan) and be able to <strong>effectively communicate and answer the questions</strong> from the professional we retain. On a personal note, the best client I ever had was one who had a web site plan developed . She gave it to me to read (and it read almost like a business plan). It listed all the information and answers to questions. It was well organized, very focused. It was designed in a way that clearly outline the objective, goals and needs, while providing the freedom for me to complete the site in a professional manner, as I needed (so as to meet the objectives).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>What&#8217;s your take on this? Agree? Disagree? What would you add, remove or suggest? Feel free to comment your input below.</p>
<img src="http://bloggersavvy.com/31d7910a/266bb3d6/CCBot/1.0 (+http://www.commoncrawl.org/bot.html).gif" /><hr /><small>Copyright &copy; 2009 BloggerSavvy Enterprises Inc. All Rights Reserved.<br /> This feed is for personal reading, non-commercial use only. <br /> The use of this feed on other web sites breaches copyright. Please visit <a href="http://bloggersavvy.com/keeping-your-focus-effective-and-targeted/" title="BloggerSavvy"> BloggerSavvy</a> to read the original content.<br />(Digital Fingerprint:  039e595x4620d9aufgvf3rt1skqzybh6 (38.107.179.214) )</small>]]></content:encoded>
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		<item>
		<title>14 Tips to a Successful Blog Launch</title>
		<link>http://bloggersavvy.com/14-tips-to-a-successful-blog-launch/</link>
		<comments>http://bloggersavvy.com/14-tips-to-a-successful-blog-launch/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 19:14:46 +0000</pubDate>
		<dc:creator>BloggerSavvy</dc:creator>
				<category><![CDATA[Blog Basics]]></category>
		<category><![CDATA[Blog Tools]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[grow]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[traffic]]></category>

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		<description><![CDATA[When I launched my first blog, I thought it would be easy. I read a bit about it on the Internet and saw some of the successful blogs that had been launched. Because I had a strong technical background and access to top-notch graphic professional, I assumed I was in for an easy ride to [...]]]></description>
			<content:encoded><![CDATA[<p>When I launched my first blog, I thought it would be easy. I read a bit about it on the Internet and saw some of the successful blogs that had been launched. Because I had a strong technical background and access to top-notch graphic professional, I assumed I was in for an easy ride to popularity and riches. After reality hit, I realized it&#8217;s not that easy, I worked without a plan or any concrete guidance, which was my first mistake. What were my others? Read on and learn. Find out how you can plan your next blog for an exceptional launch, or improve your existing blog to be more successful.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">1) Create an Action Plan</span></h3>
<p>Much in the same way we create business plans, we should also do the same for successful blog launches. Among the more obvious, some things you&#8217;ll need to pay extra attention to are:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Domain name. Is it easy to remember. Does it describe the blog?<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Measurable goals. Does your plan include tangible goals that you can measure and evaluate? Does it include contingencies.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Budgeting. Have you evaluated and included all foreseeable expenses? What about a financial buffer &#8211; What happens when an unexpected expense occurs?<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">2) Use Reliable Hosting</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Make sure your blog is hosted on a server that you have control over. I can&#8217;t stress this point enough. Why is this important? Not only does this effect us directly (if visitors cannot access the site properly) one related aspect it seems is an SEO effect. In March of 2005 Google was issued a patent (<a title="Information retrieval based on historical data" href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=%2220050071741%22.PGNR.&amp;OS=DN/20050071741&amp;RS=DN/20050071741" target="_blank">Information retrieval based on historical data</a> ) of interesting note is the nameservers (DNS) handling the server on which your blog is hosted. One statement of Google&#8217;s treatment of nameserver information is:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>&#8220;&#8230;the age, or other information, regarding a name server associated with a domain may be used to predict the legitimacy of the domain. A &#8220;good&#8221; name server may have a mix of different domains from different registrars and have a history of hosting those domains, while a &#8220;bad&#8221; name server might host mainly pornography or doorway domains, domains with commercial words (a common indicator of spam), or primarily bulk domains from a single registrar, or might be brand new. The newness of a name server might not automatically be a negative factor in determining the legitimacy of the associated domain, but in combination with other factors, such as ones described herein, it could be&#8230;&#8221;<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>If you control your server, you are able to ensure that your nameserver is not &#8220;bad&#8221;. In a shared hosting environment you will not be able to ensure this (and other aspects) don&#8217;t come back to bite you in the future. While a dedicated server is the best option, it&#8217;s not always within each budget. At the very least, I&#8217;d suggest using a <a title="Virtual Private Server" href="http://en.wikipedia.org/wiki/Virtual_private_server" target="_blank">Virtual Private Server</a> (VPS).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>I should also note here, register a domain name that you will use for your blog. Ensure you include the following points in the choice of domain name:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ul>
<li>Make it easy to remember. That way people are more likely to visit you as they don&#8217;t have to try to find you.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Keep it short. Excessively long domain names are such a pain to try and remember, then type into the address bar of a browser. (Who is going to remember a very long name).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Make it easy to spell (and difficult to spell incorrectly). Easy to spell, equals simple access to your blog.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Try to ensure it describes your blog, business, product or you (the primary blogger) in some way. This helps with SEO and also gives people some clue as to your blog&#8217;s purpose.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Don&#8217;t use hyphens or numbers in the domain name. Is that &#8220;2&#8243;, &#8220;to&#8221;, &#8220;too&#8221;, &#8220;two&#8221; or &#8220;tu&#8221;? Is that &#8220;4&#8243;, &#8220;for&#8221;, &#8220;fore&#8221; or &#8220;four&#8221;? A lot of people forget to type in the hyphen if there is one, I always do and end up at some other site. (I think you get the point).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>If possible, try to obtain a .com name. (.com refers to commercial, .net refers to a network, .org refers to organizations and so on)<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ul>
<h3><span style="color: #800000;">3) Include Informative Pages (Such as &#8220;About Us&#8221;, &#8220;Contact&#8221;, etc.)</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Ensure you have a well written &#8220;About Us&#8221; page. As <a title="Add an 'About' Page to Your Blog" href="http://www.problogger.net/archives/2005/03/23/random-blog-tip-include-an-about-page/" target="_blank">ProBlogger</a> points out about such pages &#8220;&#8230;There’s nothing more of a turn off for a blog that doesn’t go to the effort of making sure all it’s menu items lead to useful information&#8230;&#8221;. In general, make sure you answer the following questions where applicable:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ul>
<li>How to contact you.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Who you and/or your blog are.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>What you do and how you do it.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>What are the benefits to readers.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>How readers can join in and contribute.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ul>
<h3><span style="color: #800000;">4) Obtain the Blog Software Platform and Applications</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
In my opinion, the best platform currently available is WordPress and you can <a title="Download WordPress" href="http://wordpress.org/download/" target="_blank">download WordPress</a> the files (for installation to your server) from their site. You will also want to ensure that you&#8217;ve obtained the most helpful and productive plugins, which are featured in another post called: <a title="25 Most Beneficial WordPress Plugins" href="http://bloggersavvy.com/25-most-beneficial-wordpress-blog-plugins/" target="_self">25 Most Beneficial WordPress Plugins</a>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Additionally, try to budget for a small computer (it can easily be an older second hand PC) and use that exclusively for working on your blog. The next question may revolve around which applications to install on your blogging PC? If so, my post about the <a title="Top 15 Software Applications for Windows Bloggers" href="http://bloggersavvy.com/top-15-software-applications-for-windows-bloggers/" target="_self">Top 15 Software Applications for Windows Bloggers</a> might just be the resource to get you going productively.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><strong>Side Note:</strong> If you are looking for a <strong>robust list of applications</strong> my post <a title="Top 100 of the Best (Useful) OpenSource Applications" href="http://ubuntulinuxhelp.com/top-100-of-the-best-useful-opensource-applications/" target="_blank">Top 100 of the Best (Useful) OpenSource Applications</a> (found on my other blog) will give you a VERY good round-up.</p>
<h3><span style="color: #800000;">5) Create Initial Content</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Before launching your blog ensure you have between 5 to 10 posts of great content which you can post. This gives visitors to your new blog something to read and determine if your blog is worthwhile to revisit. It also give search engines a bit of meat and potatoes with which to crawl and index your blog. And of course, provides initial content that you can promote to social sites.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Make sure the content is of high quality. Reposted articles or content (with permission) is just not going to cut it. Why? Well&#8230; Why should I read copied (reposted) content on your blog when I can go to the original writer&#8217;s blog (or site) to read it?<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">6) Promote Your Blog Via Social Sites</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Ensure to promote (also refered to as &#8220;seed&#8221; or &#8220;seeding&#8221;) your best quality content on social sites. Doing so will greatly help in building traffic to your blog. One key is to ensure you are using the best tags (when posting to social sites).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Firefox has a plugin called <a title="Kgen" href="http://kgen.elitwork.com/" target="_blank">Kgen</a>, helps you <strong>see which keywords are strong</strong> each post (or page). Then it becomes a simple matter to use them to help determine relevant tags for social sites.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Of course you&#8217;ll want to select the appropriate social sites that have more traffic and less spam. The following are the ones I have used:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Digg" href="http://digg.com" target="_blank">Digg</a> has huge traffic and a variety of readers. It used to be technically heavy, but that no longer appears to be the case. However, technical and design subjects and gadgets still have a huge following at Digg. If I&#8217;m looking for solutions or blog topics to discuss and bloggers to link to, I may look here.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Reddit" href="http://reddit.com/" target="_blank">Reddit</a> has a lower traffic flow and a wide range of subjects, but appears to be mainly political.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="StumbleUpon" href="http://stumbleupon.com" target="_blank">StumbleUpon</a>, again has medium traffic and an even more diverse range of interests. You can find some pretty strange things on StumbleUpon.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Delicious" href="http://delicious.com/" target="_blank">Delicious</a> has high traffic and appears to have a large technical and design following (like Digg). Again, like Digg, if I&#8217;m looking for solutions or blog topics to discuss and blogs to link to, I might look here.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Furl" href="http://furl.net/" target="_blank">Furl</a> is a lower traffic site, but it&#8217;s good because it has a wide range of subjects and visitors. It won&#8217;t give me a lot of traffic, but it does not hurt to use Furl in your &#8220;mix&#8221;.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Newsvine" href="http://newsvine.com" target="_blank">Newsvine</a> appears primarily polictial in disposition, also providing news related subject. Lower volume.</p>
<p><a title="Sphinn" href="http://sphinn.com/" target="_blank">Sphinn</a> is a lower traffic site appearing to focus on marketing and SEO related subject. Again, it does include other subject matter and appers to have a wide range of visitors.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>The bottom of this post has other social networking icons you can use to promote your blog, take a look at them as you may find others of interest.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Also, you may find the post <a title="How to Find Readers for Your Blog" href="http://bloggersavvy.com/how-to-find-readers-for-your-blog/" target="_self">How to Find Readers for Your Blog</a>, will help with some other aspects of building readership.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>I should note that there are some other social sites you may want to explore, among them are:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="MySpace" href="http://myspace.com" target="_blank">MySpace</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Facebook" href="http://facebook.com" target="_blank">Facebook</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p><a title="Twitter" href="http://twitter.com" target="_blank">Twitter</a> (You can follow me on twitter <a title="BloggerSavvy on Twitter" href="http://twitter.com/BloggerSavvy" target="_blank">@BloggerSavvy</a>)<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">7) Submit Your Blog to Directories</span></h3>
<p>Increasing the number of inbound links improves the indexing of your blog (and other SEO related values). Additionally, this increases search engine crawling to your blog.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Three directories that you can use to establish links from trusted sites are:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ol>
<li><a title="DMOZ Open Directory Project" href="http://www.dmoz.org/" target="_blank">DMOZ Open Directory Project</a> provides free directory listing that is edited by human operators.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Aviva Directory" href="http://www.avivadirectory.com/" target="_blank">Aviva Directory</a> is a paid listing service.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Yahoo Directory" href="http://dir.yahoo.com/" target="_blank">Yahoo DIrectory</a> is a paid listing. However, they do have a <a title="Yahoo Search Submission" href="http://search.yahoo.com/info/submit.html" target="_blank">free Yahoo Search Submission</a>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ol>
<p>I&#8217;m not suggesting that your path to a successful launch should include the above directories, I&#8217;m instead suggesting that they may help. Remember, if your blog has great content and is properly promoted, it will be successful regardless of which directories you list in.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Other directories, search submissions and Feed (RSS) resources that may be of help if you ensure your blog is listed in ones best suited for your subject matter, include:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ul>
<li><a title="FeedBees" href="http://feedbees.com" target="_blank">FeedBees</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Best Directory" href="http://www.directorybest.info/" target="_blank">Best Directory</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Blogotion" href="http://www.freewebs.com/blogotion/" target="_blank">Blogotion</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="ReadBurner" href="http://www.readburner.com/" target="_blank">ReadBurner</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Blogged" href="http://www.blogged.com/" target="_blank">Blogged</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Best of the Web Blogs" href="http://blogs.botw.org/" target="_blank">Best of the Web Blogs</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Bloggernity" href="http://www.bloggernity.com/" target="_blank">Bloggernity</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li><a title="Bloggapedia" href="http://www.bloggapedia.com/" target="_blank">Bloggapedia</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ul>
<p>Obviously a bit of searching on Google will provide even more results, but these (above) will at least get you going.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">8) Provide Valuable Outbound Links</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
This actually is a way of encouraging traffic to your blog. I think we are all aware of the value inbound links place on building traffic, so much so, that I suspect many of use negate the effects including useful outbound links to resources. Blog readers (and search engines) like outbound links to tools, information and other resources that are related to the content you are writing. Not to mention the blog your site is linking to, would probably be thankful &#8211; Remember this is the &#8220;Web&#8221;, links are good. Outbound links are a way of offering your readers more valuable content.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>In the same frame of thought (sort of)&#8230; if possible include free tool on your blog. Try including free trials, free software, etc. Quality is important here! DO NOT offer tacky, useless freebies as they will make your blog look unprofessional. Only offer QUALITY freebies, or none at all.</p>
<h3><span style="color: #800000;">9) Share Your Comments on Other Blogs and Sites</span></h3>
<p>One particularly good strategy to help boost a successful blog launch is to provide valuable input (comments) on other blogs that are related to or support your blog content in some fashion. Comments are one way of standing out and getting noticed. But let&#8217;s step back for a moment&#8230;<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>From time to time a get waves of email messages from blog owners introducing themselves and suggesting (in one manner or another) post collaboration, cross-linking, etc. My honest opinion is that this rarely works. Most of these &#8220;things&#8221; are accomplished via twittering, instant messaging (IM) , video chats, etc. In my opinion tweeting, IM, etc. are more effective ways of connecting with those in your niche and those who can support it. For email introductions to be more effective, you&#8217;d be better prepared if your blog is well established and well known.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">10) Communicate and Develop Relationships</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
I have always found it amusing when people launch their web site or blog and fail to realize that the way they conduct business and client relations online is the same as offline. It seems that so many of us expect that the rules have changed and we&#8217;re trying to discover them all over again. STOP! Nothing much has changed. We still need to develop relationships with PEOPLE, just like we do in the physical world. Build relationships with other bloggers in your niche (and blogs that support it).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>How do we introduce ourselves? The fastest way I have found is asking for advice or help or providing them with some valuable insight. Make sure you are familiar with their blogs! In other words this is called &#8220;Networking&#8221;, sound familiar? I thought so. &lt;Smiling here&gt;</p>
<h3><span style="color: #800000;">11) Be &#8220;Lock and Load&#8221; Ready</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
When you notice a sudden surge in traffic levels to your blog, that is the time to post high quality, in demand, well written content. Always have a &#8220;draft&#8221; ready and waiting to take advantage of such opportunities. I&#8217;ve found from experience that you generally have three days or less to take advantage of such a windfall. When one of your posts attract attention (even go viral) that&#8217;s when all eyes are on you. That&#8217;s when other&#8217;s in your community are also giving you their attention. If you provide even more (quality, in demand) content, that provides more motivation for them to visit your blog again and even perhaps link to it.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">12) Advertise in Signatures</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Never forget the little things, over time they have a big impact. You can further support your blog by ensuring your email, forum post, etc. all include a linkl to your blog. Additionally, include a line or two telling the reader what the blog is about, or how they can benefit by visiting your blog.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">13) Be a Gracious Guest</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Do you provide high quality content? Is there another blog that you particularly desire traffic from? Then, put your writing skills to good work, be a guest blogger. Submit your (free) quality post to the blog for consideration after you have developed a good relationship or when the blog is asking for article/post submissions. Ensure your professional bio is well written and has a link back to your post. Bio&#8217;s are commonly included at the bottom of your post, but I&#8217;ve seen some blogs position them above posts.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>One caveat&#8230; DO NOT submit the same post to other blogs. Each submission must be unique. If you&#8217;re considering guest blogging, you&#8217;ll gain more insight by reading ProBlogger&#8217;s: <a title="How to Be a Good Guest Blogger" href="http://www.problogger.net/archives/2007/03/02/how-to-be-a-good-guest-blogger/" target="_blank">How to be a Good Guest Blogger</a>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<h3><span style="color: #800000;">14) Obtain Effective Feedback</span></h3>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
Before actually launching your blog (for that matter even while the blog is live) ask the people around you (other web developers, web designers, bloggers, copywriters, etc.) for feedback. Offer them a sneak peak asking them to provide constructive critisism and pinpoint areas you could improve before launching. Doing so will garner you respect and help build relationships before your blog has even launched.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>When you ask people for help, even your blog readers, you&#8217;re imparting a sense of ownership to them, in turn that encourages them to help when you need it (and you will). As such they are more likely to refer your blog to others they thing may find it useful or enjoyable, and more likely to provide backlinks to your blog.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>All of the above will provide you with a strong, successful launch if you take the time and put in the hard work to complete. Typically a blog launch takes me anywhere from one month to six months depending on the size and scope of the project.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>The rewards are well worth the effort &#8211; Always!<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<img src="http://bloggersavvy.com/31d7910a/266bb3d6/CCBot/1.0 (+http://www.commoncrawl.org/bot.html).gif" /><hr /><small>Copyright &copy; 2009 BloggerSavvy Enterprises Inc. All Rights Reserved.<br /> This feed is for personal reading, non-commercial use only. <br /> The use of this feed on other web sites breaches copyright. Please visit <a href="http://bloggersavvy.com/14-tips-to-a-successful-blog-launch/" title="BloggerSavvy"> BloggerSavvy</a> to read the original content.<br />(Digital Fingerprint:  039e595x4620d9aufgvf3rt1skqzybh6 (38.107.179.214) )</small>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>How to Find Readers for Your Blog</title>
		<link>http://bloggersavvy.com/how-to-find-readers-for-your-blog/</link>
		<comments>http://bloggersavvy.com/how-to-find-readers-for-your-blog/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 16:16:09 +0000</pubDate>
		<dc:creator>BloggerSavvy</dc:creator>
				<category><![CDATA[Blog Basics]]></category>
		<category><![CDATA[Blog Life]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://bloggersavvy.com/?p=145</guid>
		<description><![CDATA[In our last post &#8220;Which Social Media Tool is Best for You?&#8221; one reader asked &#8220;About how long does it take for traffic to start picking up?&#8221; Honestly, that&#8217;s a tough question to answer. It&#8217;s possible to take a blog from 500 visitors per month to 80, 000 per month; and do that in two [...]]]></description>
			<content:encoded><![CDATA[<p>In our last post &#8220;<a title="Which Social Media Tool is Best for You?" href="http://bloggersavvy.com/which-social-media-tool-is-best-for-you/" target="_self">Which Social Media Tool is Best for You?</a>&#8221; one reader asked &#8220;<strong>About how long does it take for traffic to start picking up?</strong>&#8221; Honestly, that&#8217;s a tough question to answer. It&#8217;s possible to take a blog from 500 visitors per month to 80, 000 per month; and do that in two months. I&#8217;ve done that on a previous blog. It was a full time job! However in hindsight, I wish I would have <strong>properly planned</strong> for that blog, as the traffic would have been more focused. Don&#8217;t get me wrong, I retained a lot of the readers, but I could have used my time wiser, and in a more productive manner. As such, I hope this post will help other &#8220;newer&#8221; blog owners out there; those who are trying their best to <strong>build traffic</strong>.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Before I go into the details below, I&#8217;d just like to point out a caveat. Most new blogs struggle to gain exposure, they need to be found by readers. Subsequently the issue of <strong>long term, sustained growth</strong> versus sudden spurts of <strong>short term growth</strong> (as new reader communities discover a blog), becomes the fulcrum (so to speak). In my opinion, the best approach is long term growth. This means your earning a few new readers each day, each post, each comment, etc. This really is where your focus should be (and most blogs do seem to fall into this category). When communities do discover you, through Digg, Slashdot, etc. that&#8217;s the cherries, the desert. Enjoy it, but remember that not all of them return. Normally there&#8217;s a sharp, sudden increase in traffic and a sharp drop. But <strong>each time you should be able to retain a few more readers</strong>. Your long term growth, that&#8217;s the meat and potatoes! That&#8217;s one thing which will make you big and strong.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>One of the mistakes I made (initially) was to try and garner traffic from everywhere. I had the thought that the whole Internet was my audience. That&#8217;s just not true. Someone interested in knitting had no interest whatsoever in my earlier blog. If they visited at all, it was a one-time only visit. To better prepare myself (for long term growth), I should have mapped out<strong> what type of reader</strong> I wanted my blog to interest. In essence, I should have written down a profile and then only marketed to that niche. You&#8217;ll get much better traffic and faster growth if your activities are geared to target and attract a <strong>specific readership</strong>. Think of it this way, do you want <strong>pre-qualified traffic</strong> or just traffic.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Search engine optimization (SEO) was another area I could have tweaked a bit more. Not so much in terms of page rank, Google indexing etc., but in terms of content accuracy. What I mean by this is to ensure that I did take the time to provide <strong>individualized keywords, descriptions</strong>, etc. for <strong>every single post</strong>! At that time I was a bit lazy and let WordPress do all the work. In hindsight, I&#8217;d suggest using a plugin called <a title="All in One SEO Pack" href="http://semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/" target="_blank">All in One SEO Pack</a>. It allows you to customize the keywords, descriptions, etc. for every single post, as you write or you can <strong>go back later and edi</strong>t those things. Make sure you use it. One thing though, in my opinion search engine page rank, et al are NOT the holy grail. They should NEVER be your focus or your primary strategy. I remember getting caught up in the hype only to find out that some of my posts were ranking highly, not because of any SEO, instead, as a result of <strong>quality content</strong> and other blogs linking to it (among other factors).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /><br />
As I alluded to earlier, there can be sudden bursts of traffic from sites (such as Digg). Frankly when this happened, I&#8217;d revel about it. I even remember phoning friends, telling them about the incredible traffic or how the post was on Diggs front page &#8211; It was party time! However, not once did I consider how to <strong>retain a larger share</strong> of those potential readers. I found out the traffic would have a sharp and steady decline over the next five days, but never consider looking at the <strong>long term incline</strong>. I was focusing on the wrong numbers! I should have been looking at <strong>maximizing the number of repeat visitors</strong>. For example, features to retain some of these new readers should have included:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ul>
<li>Cross linking to relevant posts within my content as well as a short list of the most relevant content (to the post being read). Incidentally, there is a plugin that will assist you in doing so, and it&#8217;s called <a title="Yet Another Related Posts Plugin" href="http://mitcho.com/code/yarpp/" target="_blank">Yet Another Related Posts Plugin</a>, which helps visitors find related content of additional interest to them.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Ensure I&#8217;m using a cache on the blog, so when a sudden surge of traffic appears, the site will remain available (not returning error messages).<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Allow for reader interaction (like comments), and make sure you respond. Provide a poll, you can even email them direct and thank them for visiting (I kid you not, common courtesy is always nice and professional), use your imagination, there are lots of interactive features you could use.</li>
<li>Invite them to follow you on twitter, subscribe to your blog RSS, new post notifications, newsletters, and so on<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ul>
<p>Side note: For those looking for some useful and productive plugins, you can find more via <a title="25 Most Beneficial WordPress Plugins" href="http://bloggersavvy.com/25-most-beneficial-wordpress-blog-plugins/" target="_self">25 Most Beneficial WordPress Plugins</a> an of course a shameless plug to contact me on twitter <a title="BloggerSavvy on Twitter" href="http://twitter.com/BloggerSavvy" target="_blank">@BloggerSavvy</a><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>Finally, one important aspect I wish I used in the early stages of that blog was to go out and shake the trees. I spent almost all my time tweaking WordPress code, tweaking plugins, creating posts, researching blog technologies and content, responding to visitors, etc. Not once did it occur to me that one of the strongest factors to increasing my traffic was to <strong>involve myself in the very community</strong> I was writing quality content for! Visit their blogs, ask questions, provide comments and input, extend invitations and so forth. Think about it this way, if I want to get people to visit for a barbeque I have to phone them right? Well&#8230; it&#8217;s the same on the Internet. <strong>Don&#8217;t be afraid to ask</strong>, get involved, be happy and enjoy what you&#8217;re doing. Remember you are writing for people, not at them!<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>To come back to the original question, &#8220;About how long does it take for traffic to start picking up?&#8221;, it&#8217;s really up to you and your niche (community). <strong>The more involved you get the faster the growth may be</strong>. If you are very serious about blogging, are not afraid of the work and are committed. You&#8217;ll find that your traffic will reach your targeted level &#8211; Don&#8217;t worry about that, don&#8217;t focus on that. Just make sure you <strong>focus on your blog&#8217;s goals</strong> and ensuring your community is given the content and tools they need and want from you. If you focus on these things, the traffic will take care of itself.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>As an afterthought, before I go, I&#8217;d like to highlight three traffic related activities you should never do:<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<ol>
<li><strong>Never spam users.</strong> If in launching a new service, you&#8217;ve added some of the people in your contacts, and they ask to be removed from your list. Do so immediately and with a smile!<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>I&#8217;ve received a lot of links lately where I&#8217;m <strong>promised all sorts of traffic to my blog</strong> if I buy their software or services. DON&#8217;T DO IT! Why? Your URL is entered into software by you or them. Then it connects to a huge list of proxy servers. The program is run by them (or you) for a several hours. Upon review of your web traffic statistics, it appears that lots of people visit your site (because those logs show visitors from thousands of different IP addresses). What&#8217;s really happening is that your blog is only being pinged by the proxy or pages are being requested, no one really actually reads your blog. Don&#8217;t waste your money on this.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
<li>Don&#8217;t use other <strong>blog/web site generators</strong> and similar Internet tricks. Such &#8220;Black Hat&#8221; methods work temporarily at best. Your blog is best grown by setting up and planning for the long term.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></li>
</ol>
<p><img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<img src="http://bloggersavvy.com/31d7910a/266bb3d6/CCBot/1.0 (+http://www.commoncrawl.org/bot.html).gif" /><hr /><small>Copyright &copy; 2009 BloggerSavvy Enterprises Inc. All Rights Reserved.<br /> This feed is for personal reading, non-commercial use only. <br /> The use of this feed on other web sites breaches copyright. Please visit <a href="http://bloggersavvy.com/how-to-find-readers-for-your-blog/" title="BloggerSavvy"> BloggerSavvy</a> to read the original content.<br />(Digital Fingerprint:  039e595x4620d9aufgvf3rt1skqzybh6 (38.107.179.214) )</small>]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>A New Launch</title>
		<link>http://bloggersavvy.com/a-new-launch/</link>
		<comments>http://bloggersavvy.com/a-new-launch/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:00:00 +0000</pubDate>
		<dc:creator>BloggerSavvy</dc:creator>
				<category><![CDATA[Blog Life]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[launch]]></category>

		<guid isPermaLink="false">http://bloggersavvy.com/?p=29</guid>
		<description><![CDATA[Well I’ve finally done it! I’ve launched a new blog! This has been a long time coming, and I’ve still a ton of work to do on the design, graphics et al. However, it was imperative to at least get this blog launched and running. For those of you who do not know me, I’m [...]]]></description>
			<content:encoded><![CDATA[<p><img class="imagePOST" title="Blogging time" src="http://bloggersavvy.com/wp-content/uploads/coffee.jpg" alt="" width="140" height="140" /></p>
<p>Well I’ve finally done it! I’ve launched a new blog!<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>This has been a long time coming, and I’ve still a ton of work to do on the design, graphics et al. However, it was imperative to at least get this blog launched and running.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>For those of you who do not know me, I’m a web developer and hosting provider. I provide related services but I also provide advice and consultation services. One of my pet projects is conducting (free) web seminars that teach business owners how to launch web sites, market them, improve them, garner an understanding of the technical aspects of web sites and servers, etc.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>You can find a bit more of my story from another blog I operate named Ubuntu Linux Help. Here’s the link <a title="Why I quite Windows and Switched to Linux" href="http://ubuntulinuxhelp.com/why-i-quit-windows-and-switched-to-linux/" target="_blank">ubuntulinuxhelp.com/why-i-quit-windows-and-switched-to-linux</a> that will provide those interested, with a bit of information on my technical background.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<p>The motivation for this blog is borne out of the excessive number of questions I receive about web site, blogging, web site promotion, video streaming, how to earn money and so forth. My vision is that this blog will contain that information in an easy to use site.<img src="http://bloggersavvy.com/wp-content/uploads/spacer.gif" alt="" width="1" height="1" /></p>
<img src="http://bloggersavvy.com/31d7910a/266bb3d6/CCBot/1.0 (+http://www.commoncrawl.org/bot.html).gif" /><hr /><small>Copyright &copy; 2009 BloggerSavvy Enterprises Inc. All Rights Reserved.<br /> This feed is for personal reading, non-commercial use only. <br /> The use of this feed on other web sites breaches copyright. Please visit <a href="http://bloggersavvy.com/a-new-launch/" title="BloggerSavvy"> BloggerSavvy</a> to read the original content.<br />(Digital Fingerprint:  039e595x4620d9aufgvf3rt1skqzybh6 (38.107.179.214) )</small>]]></content:encoded>
			<wfw:commentRss>http://bloggersavvy.com/a-new-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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