Last week I was presenting a seminar to the local business centre. The seminar explored the use of quality content to improve and increase search engine traffic. For years I’ve always espoused that one key element is content, content, content! That it’s a primary must to ensure that a web site (or blog) always ensures that the content is of high quality, that it’s in-demand, remains current, and fills a specific niche (preferably one with less competition, if possible). I’m taking a couple months reprieve from the seminar track as I’ve a fair bit of work to catch up on. Doing so also presents me with the time to develop my seminar track for the next year “Blogging to Grow Your Business”. While developing the content (and bouncing ideas off some of my seminar regulars) on of them challenged a chapter I working on. In particular was the issue that the success of a blog (for that matter a web site too), was NOT incumbent solely on quality, in-demand content. Several others also voiced similar issues, and it occurred to me that we’re comparing apples and oranges. Most would ...