BloggerSavvy » features

What is the Best Blogging Platform?

BloggerSavvy — Mon, 05 Jan 2009 23:43:11 +0000

I received a twitter question from @marika2motivate that asked (you can follow me on twitter @BloggerSavvy):

“Is wordpress better? and if it is can you explain why? Trying to feel my way around the blogging world!”

To answer, I think the best approach is to look at the pros and cons of self hosted (stand alone) versus site hosted (community) blogs. Personally I am biased towards a self hosted Wordpress platform as it allows for greater control and customization. Again, having said this, the real issue is how you are going to drive your content, do you require full control or are you going to hand off your blog’s control to a third party?

As most blogging platforms offer more or less similar tools; for those interested in the nitty gritty (comparing platforms) WeblogMatrix has a nice tool to help you compare actual platforms. Another nice link that Google returned was “Blog software comparison chart“.

In my (humble) opinion self hosted blogs are the best (and most professional) way to go. However, without further delay, here’s my take on the pros and cons…

Self Hosted Blogs

The good:

Using open source software (such as Wordpress) results in an affordable installation (it’s free). There’s no payment for the downloaded code or licensing. Also, templates are free as well, unless you’re looking for a higher end professional branded look (requiring the time for a designer and/or developer to code). If you are able to design your own template, all the more cost effective for you.
Better ability to offer or include specific interactive features. Most blogs are well supported by developers, who also provide valuable plugins, which you can install as needed. For example every feature of this blog is provided for free by other developers. Additionally, if you have the budget, a self hosted blog can be more adaptable as you can hire a developer to code a custom plugin and have it installed on your blog. Wordpress (as an example) has a huge repository of plugins that handle everything from Adsense to ZenCart (ZenCart is an ecommerce platform).
Complete (full) control, is the best benefit (in my opinion). Nothing speaks louder and looks more professional than the ability to stand out from the crowd. Additionally the professionalism is also further enhanced by facilitating the use of your own registered domain name. In my opinion (and I’ll probably annoy some people by saying this) using a URL that contains yourname.blogger.com or yourname.wordpress.com is akin to using a hotmail or yahoo email address on your business card – It looks tacky and unprofessional.
You can always backup the blog content automatically by having the hosting company configure the server to do this for you.

The bad:

To properly host your own blog, you’ll need to obtain the services of a reliable web hosting company (that can provide support when you need it!). In my case I run my own business that hosts my blogs and those of my clients. Hosting will cost extra money. Also, the registration of your own branded domain name will cost a little bit extra.
Sometimes the installation of the blog software can be complicated, but if you have a good rapport with your hosting company, they might set up the database for you and install the code – Then all you’ll need to do is configure the blog the way you’d like it.
Updating blog packages can also be tricky. Most of them update their code regularly, if you are technically savvy, you’ll be okay. If not, you’ll need to retain the services of a developer to do this. The same can be said for plugin updates (however Wordpress is super cool and easy to update plugins in).
Security can be an issue if you are not familiar with Internet systems and technology, however a reliable hosting company should minimize issues for you. Side note: ALWAYS have a backup of your blog current files and current database in your possession.
These types of blogs depend on templates and it is easy for popular templates to appear on more than one blog. Remember, you need to stand out and be seen!

Site Hosted Blogs

The good:

Usually the cost is free. All you need to do is sign up and provide the required details to start blogging.
Software is updated regularly (as are any plugins), you don’t have to know how to do this.
These blogs are easy to operate, there is a low learning curve.

The bad:

Because the URL is not your domain, you’ll lack the professional (and easy-to-remember) URL. In my opinion, to some degree, your promoting the site that is hosting your blog with your content.
Lack of control is an issue, remember, this type of blog is under another domain’s banner and your blog would be subject to it’s rules (not yours).
Limited options are also an issue in that you cannot install plugins or other software solutions that are not already included in the package offering. As such, you have a reduced ability to adapt and customize features, etc.
Speaking of customization, these types of blogs also are dependent on the default templates that come with them. Inevitably is can be difficult to distinguish your blog from the others (as I’ve often observed how similar they appear). In any event there will always be the branding of the “promoting site” on your blog.

While I’m sure that we could spend excessive hours (and pages) extolling the virtues for and against various platforms and the associated pros or cons, I think one pertinent point remains as a call to action:

If you are seriously considering a professional blog then you should (seriously) pursue the self hosted avenue (using Wordpress).

If you want to experience installed blog versions without installing them yourself, then you can visit the “blog” section of OpenSource CMS. I have been using this site for several years to see working versions of packages before I download and install them. Also, I quick Google search also returned the post “Choosing a Blog Platform” which should help further clarify not only my opinions but also reinforce some of the issues raised in my post above.

What are your thoughts? Any pros or cons I should have included? What’s your take on this? Comment below and let us know.

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How to Improve Your Bounce Rates

BloggerSavvy — Sun, 14 Dec 2008 19:37:22 +0000

Do you monitor your web statistics regularly? Have you noticed that some of your posts have a higher bounce rate than others? Do you want to encourage your visitors to read more of your posts? If so, the following tools and suggestions will help.

Before we review some of the things we can do, let’s define what a “bounce rate” actually is, and see which tools can help us determine our bounce rates.

“Bounce rate” has two definitions. According to Google (analytics) it refers to the act of a visitor entering your blog (or web site) and leaving within the first five seconds. More commonly, we understand it to mean the percentage (or number) of visits to your blog, where the visitor enters and exits the same page without visiting any other pages on your blog. Evidently we want visitors to remain on our blogs.

The top two tools I use to compare and find bounce rates are:

AWStats. AWStats is robust and is a standard statistics gathering system on most web servers.
Google Analytics. Is an online analytics service operated by Google.

Both of the above tools will help you determine your bounce rates. Personally I favour Google Analytics for ease. Additionally, I’d recommend reading Jacob Neilsen’s post “Reduce Bounce Rates: Fight for the Second Click“. In that post he discusses the trend where “…ever-more users are arriving deep within websites rather than entering them through the homepage…” and that your home page should really be your “orienteering point” (from which visitors can access to explore your blog further). He goes on to explain that we should focus on reducing bounce rates for Loyal users. Again, it’s a good read (and short).

What steps can we take to improve (reduce) our bounce rates?

Provide links with which they can subscribe to your RSS feed (appearing on every page).
For those who prefer notifications of new posts (and comments replies), provide the link or feature that enables them to subscribe. Two plugins that can assist you providing such features are: Subscribe To Comments and Subscribe2.
Provide a feature that will inform them of similar content that they may be interested in (further reading). One plugin that can help with this is Yet Another Related Posts Plugin.
Remember that visitors do not always arrive at the home page, so it will also help to ensure you have a search feature (to enable them to narrow down their search on your blog).
Ensure you retain reliable web hosting services. If a site takes too long to access, visitors will move on.
Highlight your feature or your most popular posts in the sidebar of your blog, (some of them may capture further interest).
Ensure your blog is catering to your targeted niche. If your blog is about food and it visually looks more appealing to car enthusiasts, your bounce rate will increase.

The above reduced the bounce rates on my first blog by about 5% on average. Upon review I noticed that the bounce rate was also effected by the types of visitors I was receiving. For example, Stumbleupon campaign traffic incurred a lower bounce rate than traffic from Digg (which for me, had a super high bounce rate – 85%). Why? In my opinion, Stumbleupon visitors were visiting because they were more targeted, whereas my perceptions of Digg traffic was of a less “targeted” nature. As such, the issue that raises up again is the niche focus of the blog. A blog that has posts with little relation to each other is going to have a higher bounce rate than a blog where the posts are naturally related to each other.

What are your thoughts on this? What are your experiences? Feel free to comment and add your input!

Cleaning Up Your Design – Practical Exercises in How to Improve Your Blog

BloggerSavvy — Sat, 13 Dec 2008 21:09:47 +0000

One common issue may bloggers (and web site) owners must consider is the design interface of their blog. Your design is the packaging to your product (the content). Much in the same way that companies like Sharp, Nike, Coca Cola, etc., pay attention to professional brand packaging, we need to do the same.

Remember, if your packaging (blog design) looks unorganized, ugly, “busy”, disorganized, etc. then that’s the message your sending to potential users. In other words your design is telling visitors a fair bit about your blog, before they even read the content. If the blog looks terrible or is not functional, you’ll probably lose that visitor. A blog with horrible typography (fonts), positioning or navigation is a clear message to readers saying “I don’t have attention to detail, I don’t care about quality, I am not professional“. After all, would you go to a wedding with dirty worn-out jeans and a soccer tee-shirt? Of course not!

Having said this, let’s pause for a moment and consider that design is not just about the graphics on your blog but more importantly, design is about planning and functionality. And in my opinion, graphics take a back seat to the functionality of your design. If the blog is poorly planned and has poor functionality, no manner of quality graphics is going to improve it. (If I cannot easily access what I need from the blog, then why would I return to visit again?).

To fix or change such issues, we’ll need to take a hard critical look at our blogs. We need to pay special attention to any sidebar widgets, our navigation and where elements are placed on our blogs.

Look at your blog (do it right now) and ask yourself:

Do I really need all these buttons and widgets in my sidebar?
Which things can I move out of my sidebar and place in my blog’s footer, header or navigation?
What home page (or sidebar) elements can I move to a separate blog page?
Which plugins can I find that will combine the jobs of two or more existing ones?
Does my sidebar really need all these links? (Am I really receiving as much beneficial traffic from them as anticipated?)
What things in my blog layout (including sidebar elements, widgets, etc.) is distracting my readers?
Do my “link exchange” links really do anything for me?
Is my navigation simple and intuitive?

While many of us will feel a bit of trepidation about removing or moving something from our blog design (I always do), there are some simple factors we can take into account – and make the hard choices. Much in the same way we need to prune our plants to make them grow nicely (and it’s hard to do), we need to do the same with out blogs.

One aspect that needs particular attention is linking and link exchanges. The Link Exchange web site explains some of the Bad Link Exchange Practices and SEO Mistakes that we all can make at times.

Another helpful online tool from Bad Neighborhood provides a text link tool to help you eliminate questionable links. Why is this an important thing to consider? From their site:

“…Text links are an important factor in today’s search engine optimization, and exchanging links with other websites is a good way to get them. However, doing a link exchange with a website that is penalized can have some detrimental results…”

In other words, if you’re linking to “bad” sites, your SEO may be penalized. Why am I mentioning linking and link exchanges? Because a list of links just adds clutter and in my experience… Most people don’t use them as they don’t provide any added value! If you want to link to a site, or exchange links, it’s more effective to write a blog post (or page) that also highlights some of the benefits of the link. A list of links does not do that, as such is not very useful.

Widgets and buttons? I found out from my other blog that many of them are not worthwhile and simply clutter your blog up with visual noise. Remember what your focus is (the niche your blog caters to) and keep this focus in mind. Evaluate your traffic statistics, if a widget is not serving you the traffic you expected and provides no “real” value to readers – then remove the widget! Also, if a button is not related to your blog, why post it on the blog?

For example placing buttons that show your blog’s traffic statistics to readers makes no sense. Why? They are there to read about your products, services, etc. not about how many people visited you. As such, that would simply be another piece of clutter. Another example, if I’m a photographer who has uploaded my work to Flickr, a Flickr widget might make sense, but not a “Who has visited my blog” widget (again, readers are interested in your photography work, they are not interested in what strangers are doing).

One resource you may find helpful is Smashing Magazine’s post: 7 Ingredients of Good Corporate Design. It provides some valuable insight into design, typography and branding among other aspects. When you’re reading this, one question you should keep in mind is how you could redesign your blog for the future.

One final issue of cleaning up our design I’d like to address is sound. That’s right, you’re blog could be turning people away because of noise. Some examples of “sound clutter” on blogs:

Noises or beeps every time someone clicks a link. After a while it get’s annoying and effectively can become a deterrent for many people.
Videos automatically starting to play. This can be an issue if there are more than one video streams on a post, let the reader click to play when they are ready.
Music automatically playing when a page or post is visited. Keep in mind that we don’t all have the same musical tastes. Also, this can become a deterrent when people visit your site, they may be researching your services or products but will leave when the music starts playing, as they do not want co-workers or management to assume they are playing with the computer on company time.
Talking avatars in our blog’s sidebar – And I’m going to go out on a limb here and say those talking avatars make a blog look cheap, unprofessional and provide no real concrete value, they are, in my opinion, tacky.

In conclusion, if I could some the above into one phrase, perhaps it would go something like this:

“Prune your blog’s design. Remove features that have not provided expected results. Keep your graphics clean and simple“.

To help you with this excersise, look at what some of the successful blogs are doing, this will provide you with ideas and visual examples of how to accomplish the “clean up” tasks above. Blow is a list of blogs that I think have good design, in varying degrees:

So… before moving on to the other posts in this series, let’s get our design cleaned up!

What would you suggest? What have I missed? What’s your input? Share your comments below and help everyone out (don’t forget to include a link to your blog!)

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Introduction – Practical Exercises in How to Improve Your Blog

BloggerSavvy — Fri, 12 Dec 2008 22:25:24 +0000

I’ve received several requests and questions from readers, friends, etc. that all point to one salient issue. “What can we physically do to improve our blogs?” or “What actual activities should we complete, in order to make our blogs better?”.

It seems that launching a blog for some new and inexperienced blog owners is a huge exercise (and for some a steeper learning curve than for others). I’ve often observed clients who have launched their blogs, fail to garner traffic, further excitement and buzz, or for that matter, reach any of their goals and blogging aspirations. After a time they become discouraged as they feel let down by their blog.

One of the biggest barriers I’ve observed (among others) is that often people just don’t do anything, mainly because some don’t quite know what to do (or how) and others just need more motivation.

Some launch their blog and expect the Internet horde to rush over and visit. To be blunt, the days of “Build it and they will come”, are long over. A blog is akin to your business tools, if you don’t use it, it will become rusty. Defining some of the barriers to improving a blog is well and good, but what can we do about it?

As many of you know, I’ve recently recovered from a disaster, which prevented me from posting for a few days. As such, this has provided me further motivation to provide more valuable content; content that I’m sure you’ll all find valuable.

This post is the beginning of a series exploring hands on activities we can complete, after which you’ll have improved your blog. We’ll be completing activities such as linking, using social media, cleaning up our blog design, developing and examining our SWOT (Strengths, Weaknesses, Opportunities, Threats), creating sticky posts, improving SEO (Search Engine Optimization), and much more!

Personally, I urge you to please do three things:

Diligently participate in each activity.
Provide feedback in your comments as it’s helpful to everyone. Learning not only about successes but also suggestions and alternatives.
Provide ideas or suggestions if you think I’ve missed something.

Next in series

25 Most Beneficial Wordpress Blog Plugins

BloggerSavvy — Wed, 19 Nov 2008 14:33:18 +0000

I’m often asked what plugins are the best for Wordpress, or if I know of a plugin that provides some specific functionality. A reader commented in one of my earlier posts, asking “…if there were some plugins that would work well with marketing and other stuff…” (10 Steps to Effective eNewsletter Marketing).
Some of the benefits of the plugin list below include:

Enhanced blog visitor experience.
Increased traffic and blog promotion.
Improved security and blog performance.
Simplified blog management and productivity.
Better visitor communication.
More effective search engine optimization.
Greater integration with popular Internet communities and services.

Where to get it:v

http://sivel.net/2008/10/better-howdy/

Adds an AJAX rating system for your WordPress blog’s post/page.

Why I like it:

It allows visitors to rate content, which helps you to see what is most in demand. As such, you’re better able to provide the content that visitors want. In a way, it’s another traffic building tool.

Where to get it:

http://lesterchan.net/portfolio/programming/php/#wp-postratings

21) WP-PostRatings Widget

Works in conjunction with WP-PostRatings above. Displays the most rated and/or highest rated posts and/or pages on your sidebar.

Why I like it:

It helps visitors queue into the most highly rated content. It helps them find the hotest content right away.

Where to get it:

Remember to install and activate WP-PostRatings first. http://lesterchan.net/portfolio/programming/php/#wp-postratings

22) WP-Sticky

Adds a sticky post feature to your WordPress’s blog.

Why I like it:

I can display announcement and sticky posts only when viewing categories or not. I can display an announcement banner or display the date instead of the announcement banner (on announcement posts).

Where to get it:

http://lesterchan.net/portfolio/programming/php/#wp-sticky

23) WP Super Cache

It’s a very fast caching module to help improve blog performance. Why have the server create your pages every time there’s a visitor? This plugin will cache previously created pages, to speed up surfing through your blog.

Why I like it:

I can turn it on or off as needed (even partially on). I can specify how long to keep cached content for. I can even prepare the blog for an expected spike in traffic by enabling the lock down feature. When this is enabled, new comments on a post will not refresh the cached static files. The lockdown feature is only useful if you are expecting a major Digg or Slashdot level of traffic to one of your posts or pages.

Where to get it:

http://ocaoimh.ie/wp-super-cache/

24) Wordbook

Allows you to cross post your blog posts to your Facebook Wall. Your Facebook “Boxes” tab will show your most recent blog posts.

Why I like it:

It’s automated and helps build traffic while letting Facebook visitors know when valuable content has been posted.

Where to get it:

http://www.tsaiberspace.net/blog/2007/07/29/wordbook/

25) Yet Another Related Posts Plugin

Returns a list of the related entries under each blog post, (based on a unique algorithm) using titles, post bodies, tags and categories; with RSS feed support.

Why I like it:

It easily helps visitors find other content that may be of interest to them, and it’s also works automatically.

Where to get it:

http://mitcho.com/code/yarpp/

Again, these are the 25 I’ve found to be most beneficial not just to this blog, but others as well. Of course there are tons of other Wordpress plugins that benefit us. Have a suggestion? Use a good plugin that I’ve not listed? Please, include the links in your comments below.

Update:

I’ve tested another plugin and it’s working great. It’s called What Would Seth Godin Do.

Why I like it:

It displays a custom welcome message to new visitors and another to return visitors; and I can place it at the top of posts and pages. I also like it because it automatic. (I like automated tools). Needless to say, it’s a good tool to promote features on a site, inform visitors, make announcements and lots of other benefits.

Where to get it:

http://richardkmiller.com/wordpress-plugin-what-would-seth-godin-do

Quality Content is Not “The” Key to a Blog Success

BloggerSavvy — Sat, 01 Nov 2008 15:48:34 +0000

Last week I was presenting a seminar to the local business centre. The seminar explored the use of quality content to improve and increase search engine traffic. For years I’ve always espoused that one key element is content, content, content! That it’s a primary must to ensure that a web site (or blog) always ensures that the content is of high quality, that it’s in-demand, remains current, and fills a specific niche (preferably one with less competition, if possible).

I’m taking a couple months reprieve from the seminar track as I’ve a fair bit of work to catch up on. Doing so also presents me with the time to develop my seminar track for the next year “Blogging to Grow Your Business”. While developing the content (and bouncing ideas off some of my seminar regulars) on of them challenged a chapter I working on. In particular was the issue that the success of a blog (for that matter a web site too), was NOT incumbent solely on quality, in-demand content. Several others also voiced similar issues, and it occurred to me that we’re comparing apples and oranges.

Most would agree that in the most basic terms we can appreciate that search engines find quality content attractive, thereby directing more traffic to the page containing such content. That may have been a more realistic perception for SEO (Search Engine Optimization) but certainly not in today’s Social Web! Your online presence very much follows the general rules within the tangible world. Think about it… When I meet a prospective client in a brick & mortar environment, I need to be just as personable and professional as I am in my online blogging and web development environment.

The value and importance of networking does not end when we include online solutions (such as blogs) to grow our businesses. It’s the networking we do that in part that helps to ensure our blogs success. You could have all the content in the world, but are you really going to grow traffic if nobody knows about it?

Is it realistic to expect your sole source of traffic to be search engines? Of course not! The days of “Build it and they will come”, are long gone.

Needless to say, there were a flurry of email messages, so much so that I thought I’d post some answers.

First, lets break the issues down to the “features” and “benefits” issue. One of my mantras has always been:

“Benefits Sell, Features Don’t“

Think about it for a moment, all blogs have content -That’s a feature!

A blog that shows you how to save money or save time (for example), and thereby reach more people – Those are Benefits!

Which brings to mind the salient question (I think) all business owners should be asking themselves:

“What benefits can a blog provide my business?”

“If content is simply a feature and not the primary element of blog success, what’s in it for me?”

Subsequently this leads to some of the immediate questions that arose in our discussions, questions that I strongly feel are of the most basic surface benefits and do not really grasp the deeper concepts (which I’ll raise towards the end of this post).

Where do I get traffic (readers)?
Where do I get inbound links?
How do I become visible? and so on…

It’s important for any business owner contemplating a blog to remember some of the basic aspects of business (and blogging) promotion:

Design/Branding.
Titles/Content.
Interaction/Personality.
SEO/Structure.
Promotion/Marketing.

An aesthetically pleasing blog environment is one “surface” cornerstone. You could call it your packaging or “branding”. Your branding broadcasts a lot about you and your business. Blog branding directly reflects your business. If it looks horrible, that’s the message your sending to readers.

Titles are critical. Newspapers are masters at this. Think about it, when you look at a book, magazine or newspaper, the title is probably one of the first things you read. If the title captures interest, then readers will dig deeper into your content. Titles should try to include a call to action.

Interaction has always been a successful strategy. Using a blog to educate, inform, guide, demonstrate and so forth… is much the way successful business owners promote their operations. The same holds true in the virtual environment. Interaction shows that somebody is there to serve your clients.

SEO, if search engines know where your content is, what your most important content is and how to access it, this (among other SEO facets) goes a long way to helping search engine users (remember the focus should be on the people) find your most valuable content. The easier your blog is to navigate, the more likely readers can find the content they are looking for.

Promotion and marketing have always been important. Every business that has a blog is able to join the crowd. But, how do you get noticed in a crowd? You don’t. It’s important to bring to fruition the most important aspects that make your blog stand out and get noticed. Nobody is going to give you leadership, you have to earn it.

As I suggested, these are (in my opinion) some of the most common questions, the answers of which don’t really address the deeper aspects. Aspects that show us that it’s no longer content that’s the key to success, but rather a related web of elements.

In my experience, there are four intangible elements that contribute enormously to a blogs success. And arguably may be considered some of the most important elements!

Luck/Karma.
Charisma/Leadership.
Confidence/Trust.
Professionalism/Genuine.

Luck/Karma.

I kid you not! My other blog had several posts go viral. In one case (shortly after I launched the blog) it was sheer luck that a reader posted the link on Digg and that the Digg community moved the post to the front page. That truly was luck. (Update: I’ll blog about this later, but another aspect of good luck was during the launch of this blog, I lost all my content – But Google cache and Live cache returned copies to me).

But can we control luck? Can we make it work to our advantage? I think we can. While this could easily be a separate discussion altogether, I’d still suggest that one way to illicit good luck is to communicate effectively. Tell everyone what you need, plan your goals towards your desires, be optimistic and relax, doing so will allow you to approach any setbacks with a positive attitude. In turn this will help you to turn lemons into lemonade (as your mentality will already be in a positive zone).

Charisma/Leadership.

Participate in your community. Be the mover and shaker. Earn leadership through your insight and wisdom. Don’t micro-manage, rather stand back and look at the whole picture. Connect the people around you into a community and empower their participation. Your blog can be among the best tools to this end.

Confidence/Trust.

When you blog about a topic, mean what you say and follow through. Be genuine in your relations with readers. Always be professional. If you’re writing a controversial post, do so in a positive fashion, comments written with negative or combative language, do not build confidence in you or trust in your blog. Invite guests to contribute content to your blog, doing so goes a long way to building trust and ensuring confidence.

Professionalism/Genuine.

Impart your knowledge in a positive manner. It’s not what you know, but how you express it that helps build your blog success. I am by no stretch of the imagination an expert in online business promotion, network engineering, web development/coding or even Linux blogging. But I’ve had years of training and/or experience in these areas. In particular, my linux blog has taught me that some of the most valuable content on occasion comes from my readers!

Finally, I’d like to clarify again, I’m not suggesting that the value of content has fallen by the way side. Rather that more blogs are savvy to the issue of quality content. Therefore an area that can further a blog’s success is to focus on empowering the four intangeable elements to your fullest potential. Doing so, in my opinion, is one step towards becomming bloggersavvy!