Well, there’s a hook to this story, some time ago I touched on the subject of disaster recovery with an earlier post about saving your data when disaster strikes. In that post we explored the issue of software and hardware solutions. In my case I invested in an affordable network storage unit. It’s a proactive solution because all my data is regularly duplicated (automatically – I don’t have to do anything) to the network accessible storage unit. After reinstalling a robust operating system (this was my last remaining Windows based PC, now every PC is Linux – Including this one), all I had to do was copy the data back off the storage unit. It even had all my email, email settings, folders, calender, etc. (I was using Thunderbird as the email client as I found I could do much more with it than with other email clients – But that’s simply my opinion).

The point of my post? Don’t negate the probability of a disaster, prepare for it now, to avoid pain later. In my case I was fortunate in that I’m a heavy user of social media to support my business, that and the contributers for some of my other blogs was an issue that kept further stress at bay. Additionally, all blogs (your’s included) should also have an automated backup system. In the case of blogging, your (self hosted) wordpress based blog can make good use of  the WP-DBManager plugin. It (as described by the developer):

“…Manages your WordPress database. Allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. Supports automatic scheduling of backing up and optimizing of database…”

In my case, the automatic backup feature is in use, in fact all databases of all my blogs are regularly emailed to a central (external) email account. Therefore, if the server itself goes down and the backups (on another server) also happen to go down as well, the database backups are still available. An additional note is that the backup unit I installed for my PC’s will also access the Internet (automatically) and download backup copies of my web sites. (Not bad for a little box!)

Don’t get me wrong, being without my main computer for a few days (because the operating system and applications needed to be installed) was inconvenient, I felt secure and stress free as the valuable data of my business and client blogs and/or web sites was safeguarded.

Again, not to belabour the issue, but to those reading this post (and to clients reading this post), please do seriously consider obtaining an automated, network attached data storage unit. When disaster decides to pay you a visit, you’ll be glad to took the proactive approach!

Have you had a disaster? What were some of the issues you faced? What types of solutions have you used (or are considering). Comment below and share in the discussion.

The #1 strategy to garnering more traffic to your blog is:

“Write good quality, in-demand content“. (Remember you are writing too people, not at them).

And of course some of the activities I successfully use are:

• Use social networking tools such as: StumbleUpon. Run an advertising campaign via StumbleUpon. Use twitter. Ensure you provide tweets of value and customize your twitter page to match the branding of your blog. Never complain needlessly on twitter (do you want to spend your day with a whining sour-puss?) Invite people to follow you on twitter.  You may find my earlier post “Common Blog Traffic Sources?” to be of interest – Hint… Google is NOT my biggest traffic source .
• Include information about your blog in the signature of every email you send (including the URL).
• Use subscription systems on your blog. Plugins such as Comment Approved Notifier and Subscribe2 can help you accomplish this. More useful plugins can be found in the post “25 Most Beneficial WordPress Plugins“.
• Enhance your update services. When you publish a new post, WordPress automatically notifies the site update services you configured. Here is a robust list of 145 Update Services for Blogs.
• Use your blog information and URL in forum signatures.
• Comment on other blogs. However, don’t comment just for the sake of obtaining a link, doing so is often very obvious, instead, provide valuable feedback, thoughts and ideas.
• eMail readers and thank them for visiting.
• Post new, quality content regularly. Doing so keeps readers interested and momentum going. Additionally, ensure you provide valuable links to external resources as well as those within your blog.
• Trust your readers. Often it is very annoying (and a bit of a turn off) to wait for comment approval every single time, when they participate (comment) on your blog. Instead, it may be better to “lift the embargo” for those who have provided valuable comments before. If a comment from those individuals is inappropriate, you can always edit or remove it later.
• Use lists on your blog. Lists are attractive as they are scannable,  easy to use and link to; and easy to add to later.

I’ve been following a fair bit of the happenings in the blogsphere (and for me some of them are new). Of note is the changing landscape where word of mouth seems to be successful whereas viral marketing appears to be waning.

Most importantly, we’d like to know what some of the new strategies are, that you use or recommend. How do you approach them? What do you do or recommend? What’s your perspective in new blog promotion strategies? Comment below. Also, for a bit of link love, comments added to this post will have the no-follow tag removed as I move them into the post with your credit. So… don’t be shy.

One obvious approach is to ignore requests from your blog readers. That’s a 100% solution to saving time and improving productivity. However, in my opinion it’s not an effective approach for several reasons. Notwithstanding this approach will almost certainly damage the reputation of you and your blog. It would also reduce traffic as there’d be no valuable communication with your community. And to be blunt, that’s just plain stupid. If you’re not going to listen and communicate with your community, why even have a blog?

For blogs that are more established (having greater readership) one good way to respond to requests is to turn the request into a blog post. Blog about it! Doing so encourages your community to communicate and explore the ideas of the post. In turn this benefits the reader (who initiated the request) with valuable answers garnered from a multitude of perspectives and experience levels. This also benefits your blog in that the community in essence develops good content through discussion.

From an administrative aspect, another approach is to develop an FAQ page or adding content on your “Contact” page that explains what type of requests you field and which you don’t. This provides two immediate benefits. It reduces your time in responding to requests with a diplomatic “no” answer and it helps readers save time by only posting requests you do handle.

I’ve maintained better productivity using a “Request Response Template” for higher traffic blogs. This means I don’t have to craft a response from scratch. Almost all responses have more or less the same content with regards to salutations, introductions, conclusions, basic information, contact information, etc.  Depending on the blog, you can include links within that template which directs readers to appropriate information. Include your current status – Are you available to consult or not? Make sure you simply explain that you cannot always answer every request for personal assistance.

Keep in mind that canned responses are VERY OBVIOUS, as such it’s a good idea (a must!) to include relevant comments that are helpful. In many cases a link or two to your blog posts (that are relevant to the request) will be helpful and appreciated. Don’t misunderstand me, I strongly feel that all communication should address individuals on a personal level, that makes it a fine line between working with requests you do handle and those you do not.

Above all, be honest and up front, if the request for personal assistance is something you do not handle – Say so. This avoids reader frustration.

One method that I have found particularly helpful (and has turned readers into clients) is to invite those local to you for a face to face meeting. For example, I provide public seminars to local business people (about web site, marketing, promotion, hosting, etc.), if their request is related in some fashion to an upcoming seminar, I personally invite them to the seminar. If it’s not, I still invite them as it will afford me a few minutes to talk to them after the seminar.

One issue I think crucial (at least it is for my client), as a matter of fact it’s the crux of his phone call to me is that he did not want to provide paid consulting services for free. In this case, my response would not be built on top of my Request Response Template, rather it would be a personally crafted, targeted response. The following points should be covered for these types of issues:

• The reader’s request cannot be handle in a simple expedient manner.
• You need to spend significant time to deal with the personal assistance request as some research, planning or solution development, etc. is required.
• This is the type of consulting service that existing clients pay you for, and list some of the examples of your paid services.
• MAKE SURE you spend a bit of time clearly outlining the solid benefits your reader garners by paying for your services.
• Provide options if the reader is not in a position to render your full services.

While the volume of potential consulting jobs obtained from such requests is directly related to the traffic volume for your blog, I’d advise low volume blogs to be prepared for them, you never know when such opportunities might come your way.

In conclusion, if you get an excessive amount of requests that you simply cannot respond to, my perspective is that it’s a clear signal from the community, indicating what content they are interested it. Clearly note on your blog that you cannot possibly field personal assistance requests. and… Blog specifically about the requests with valuable information!