One of the most common things I'm asked by new blog owners is "What do I do, what now?" It seems that much of this is borne out of the old fashioned concept that a web site is akin to an online version of your brochure. Think about this for a moment... Many of us have web sites that host page after page of static content (that is, content which never changes), yet we never give a thought that there's no incentive to revisit the site after the reader has seen it. (After all that would be like watching the same television program again, and again... It gets old and boring). So it seems when many of us move to blogging type sites, it's sometimes hard to mentally leap the barrier of "static" to dynamic (dynamic meaning content that changes). Blogs are something that engages your readers, they (blogs) facilitate two way communication between you and your readers (who, for business operators, are potential clients). All to often I notice new blog owners place some content on the blog and then sit and wait for traffic. Invariably I often get a message or phone call asking what can be done as ...

In an earlier post, Scott Mahler of Datex Media commented asking about the newest strategies of increasing blog traffic. While there are some new aspects, I think for many of us, it's important to first "hammer home" some of the best tips blog owners can use to help ensure traffic growth. This blog post invites your comments! What's new in blog marketing? What works for you? Let us know below. The #1 strategy to garnering more traffic to your blog is: "Write good quality, in-demand content". (Remember you are writing too people, not at them). And of course some of the activities I successfully use are: Use social networking tools such as: StumbleUpon. Run an advertising campaign via StumbleUpon. Use twitter. Ensure you provide tweets of value and customize your twitter page to match the branding of your blog. Never complain needlessly on twitter (do you want to spend your day with a whining sour-puss?) Invite people to follow you on twitter.  You may find my earlier post "Common Blog Traffic Sources?" to be of interest - Hint... Google is NOT my biggest traffic source . Include information about your blog in the signature of every email you send (including the URL). Use subscription systems on ...

I've received several requests and questions from readers, friends, etc. that all point to one salient issue. "What can we physically do to improve our blogs?" or "What actual activities should we complete, in order to make our blogs better?". It seems that launching a blog for some new and inexperienced blog owners is a huge exercise (and for some a steeper learning curve than for others). I've often observed clients who have launched their blogs, fail to garner traffic, further excitement and buzz, or for that matter, reach any of their goals and blogging aspirations. After a time they become discouraged as they feel let down by their blog. One of the biggest barriers I've observed (among others) is that often people just don't do anything, mainly because some don't quite know what to do (or how) and others just need more motivation. Some launch their blog and expect the Internet horde to rush over and visit. To be blunt, the days of "Build it and they will come", are long over. A blog is akin to your business tools, if you don't use it, it will become rusty. Defining some of the barriers to improving a blog is well and good, ...

One question I often field is how to encourage more visitors to comment on your blog. In particular it seems, many of the people I've spoken to seem demotivated because "...nobody ever sends feed back... there's no response..." Does this sound like you? If so, the following six tips are just for you. 1) Ask for Comments. I can't make the statement any simpler. I'll say it again, if you want something, ask for it. In my opinion, the best place to ask is right at the end of you post. If your visitor has read this far (if the content is good quality, they will), you're more likely to garner a response. Most importantly, indicate that you respect their opinions, make sure you respond. This is commonly referred to as a "Call to Action". Once you're blog post is finished, empower your readers to add to or improve the content. Empower them to ask questions. Also, enable them to easily follow up by using the Subscribe To Comments Wordpress plugin. This plugin allows readers to receive notifications of new comments that are posted to an entry. 2) Remove the Barriers. Nothing is more annoying then spending extra time writing a quality comment, and ...