It seems to me that the ever increasing demands placed on blog owners to enhance the growth of their business through the use of social media tools, has left many a bit unsure as to which tool best suit their needs. In fact, one of the most common questions I'm asked is along the lines of "Which social web site is the best for me?", followed by a plethora of names, ranging through Digg, StumbleUpon, twitter, LinkedIn and so on. One thing I'd like to clarify before continuing. Online social media promotion tools (such as the sites mentioned above) are best used as an extension of your existing, traditional marketing activities. The benefits in most cases result in: More targeted audience. Greater geographic reach. Reduction in marketing costs. Save time (in other words using time in a more productive effective manner). However, the above are only some of the most immediate that come to mind. One thing I always try to advise clients is to break down their business or blog promotion requirements to reflect the jobs (or responsibilities) at hand. Generally, there are four primary groups: Management. Your are the blog and/or business owner. Your primary goal should be to raise awareness and visibility of your products, ...