I  responded to an interesting question on LinkedIn, posed by Henk-Jan van der Klis asking: "How to measure traffic to tweets & twitter profile? On regular web pages you can include some tracking codes to generate traffic reports, click-through%, etc. (Google Analytics, eXteme, etc.). How can I measure the traffic to individual tweets and my Twitter profile?" It dawned on me that all of us who use twitter to increase our business (or personal) visibility have no tool that measures traffic going to our twitter profiles or individual tweets. For my readers who are not on twitter yet, the video below will explain, what twitter is, and should allow you to realize how important and effective it can be in promoting your business; and increasing your visibility to existing or potential clients: Back to the question at hand, unfortunately until twitter allows its members access to such data, I don't see a way that we could gather statistics that show the traffic to our twitter profiles or specific tweets. In my opinion, a great solution would entail twitter having an agreement with Google Analytics to that end. That would be a win-win-win scenario. We win by garnering access to such statistics, Google wins ...

Do you monitor your web statistics regularly? Have you noticed that some of your posts have a higher bounce rate than others? Do you want to encourage your visitors to read more of your posts? If so, the following tools and suggestions will help. Before we review some of the things we can do, let's define what a "bounce rate" actually is, and see which tools can help us determine  our bounce rates. "Bounce rate" has two definitions. According to Google (analytics) it refers to the act of a visitor entering your blog (or web site) and leaving within the first five seconds. More commonly, we understand it to mean the percentage (or number) of visits to your blog, where the visitor enters and exits the same page without visiting any other pages on your blog. Evidently we want visitors to remain on our blogs. The top two tools I use to compare and find bounce rates are: AWStats. AWStats is robust and is a standard statistics gathering system on most web servers. Google Analytics. Is an online analytics service operated by Google. Both of the above tools will help you determine your bounce rates. Personally I favour Google Analytics for ease. Additionally, I'd recommend reading ...